# Women-Representing Event Campaigns Reebok and ARRAY Join on the It's a Man's World Event By Amy Duong | Published 2020-07-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/its-a-mans-world-event References: [prnewswire](https://www.prnewswire.com/news-releases/reebok-partners-with-ava-duvernays-array-to-celebrate-women-in-film-301001614.html) Sportswear brand [Reebok](https://www.trendhunter.com/trends/angel-reese) and media and arts collective company ARRAY work in collaboration on the 'It's a Man's World event' campaign. Contradicting the actual namesake of the event, the event is to emphasize talented women characters in the film industry. It took place in Los Angele's ARRAY Creative [Campus](https://www.trendhunter.com/trends/luxurious-wellness-destination) with free screenings to female-directed films such as The Farewell, Honey Boy, Queen & Slim, and Late Night. It was 'A Celebration of Women in Film' that followed with discussions on a panel moderated by Dani Kwateng-Clark, [Teen Vogue's](https://www.trendhunter.com/trends/steakhouse-teen-burger) Director of Culture and Entertainment. Along with the event, the duo also launch a product collection -- the pieces are designed by women as well. The footwear reads a crossed out "It's a Man's World." Image Credit: Reebok ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 17% | Activity: 5% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Celebrating Women in Film:** The trend of highlighting female-directed films and emphasizing talented women characters in the film industry creates opportunities for supporting and promoting diversity in cinema. - **Collaborative Event Campaigns:** The trend of different companies partnering on event campaigns creates opportunities for cross-industry innovation and expanding audience reach. - **Women-designed Products:** The trend of creating product collections designed by women brings opportunities for promoting female talent in various industries and emphasizing female perspectives in design. ### Where This Applies - **Film Industry:** The film industry can take advantage of this trend by investing in female-directed films and emphasizing the importance of female representation both in front of and behind the camera. - **Fashion Industry:** The fashion industry can benefit from creating product collections designed by women and promoting female talent in design. - **Media and Arts Industry:** The media and arts industry can create collaborative event campaigns with companies in different industries to promote diversity and expand audience reach. ## Related on Trend Hunter - [Empowering Female Apparel Initiatives](https://www.trendhunter.com/trends/empowering-female-apparel-initiatives.md) - [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md) - [Empowering Woman-Inspired Campaigns](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman.md) - [Female-Focused Sports Initiatives](https://www.trendhunter.com/trends/led-basketball-court.md) - [Branded Female Athlete Campaigns](https://www.trendhunter.com/trends/bracket-gap-challenge.md) - [Collegiate Sneaker Campaigns](https://www.trendhunter.com/trends/sisterhood-in-style.md) - [Athletic Wear Collabs](https://www.trendhunter.com/trends/nikeskims-collection.md) - [Empowerment-Focused Holiday Campaigns](https://www.trendhunter.com/trends/olivela.md) - [Collage Basketball Apparel Collaborations](https://www.trendhunter.com/trends/angel-reese.md)