# Celebrating Hats & 1930s Fashion ‘It's a Madcap World' in Vogue by Steven Meisel By Ayman | Published 2009-01-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/its-a-madcap-world-vogue-steven-meisel References: [thefashiontime](http://www.thefashiontime.com/2009/01/its-a-madcap-world-anna-maria-jagodzinska-viktoriya-sasonkina-karlie-kloss-liya-kebede-jourdan-dunn-natasha-poly-in-vogue-february-2009/) The February issue of [Vogue](https://www.trendhunter.com/trends/vogue-singapore) US is surprising fashionstas and fashion photography fans with a brilliant editorial that puts the stale publication back into the forefront of fashion magazines. The editorial I am talking about is called “It’s a Madcap World” by the one and only Steven Meisel. The work is so good, I did a double take to verify that this is indeed American Vogue and not Vogue [Italia](https://www.trendhunter.com/trends/villa-cotton-hotel-italia-robe). Taking inspiration from the 1930s, the editorial combines Meisel’s fantastic photography with a great selection by fashion editor Grace Coddington. I also give brownie-points to Vogue US for going for with fresh faces instead of the usual suspects. The editorial features Anna Maria Jagodzinska, Viktoriya Sasonkina, Karlie Kloss, Liya Kebede, Jourdan Dunn and Natasha Poly. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 88% | Activity: 54% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Fashion Editorials:** Disruptive innovation opportunity: Explore new ways of presenting fashion editorials by taking inspiration from historical eras. - **Vintage Fashion:** Disruptive innovation opportunity: Capitalize on the popularity of vintage fashion by creating modern interpretations of iconic styles from the past. - **Photography Styles:** Disruptive innovation opportunity: Experiment with different photography styles to create visually striking and unique fashion editorials. ### Sectors Adopting This - **Fashion Photography:** Disruptive innovation opportunity: Incorporate new techniques and technologies in fashion photography to capture unique and captivating images. - **Fashion Publishing:** Disruptive innovation opportunity: Rethink traditional fashion magazines by featuring unconventional editorials and fresh faces. - **Fashion Retail:** Disruptive innovation opportunity: Tap into the vintage fashion trend by offering modernized versions of classic designs in retail collections. ## Related on Trend Hunter - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Unique Elevated Accessories](https://www.trendhunter.com/trends/highdive.md)