# Tweed Menswear on Women 'It's a Guy Thing' for Harper's Bazaar UK Plays With Gender Roles By Marissa Brassfield | Published 2009-09-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/its-a-guy-thing-harpers-bazaar-uk References: [fashiongonerogue](http://www.fashiongonerogue.com/2009/09/its-a-guy-thing-bette-franke-by-paola-kudacki-for-bazaar-uk/) & [harpersbazaar](http://www.harpersbazaar.co.uk/) 'It's a Guy Thing' in [Harper's Bazaar](https://www.trendhunter.com/trends/sculpting-paste) UK is an editorial that takes traditional gender roles and confuses them. Stylist Alison Edmond dresses Bette Frank in cold-weather separates from MaxMara, [Yves Saint Laurent](https://www.trendhunter.com/trends/libre-berry-crush) and [Prada](https://www.trendhunter.com/trends/dimensions-eyeshadow-palette), and Paola Kudacki takes the shoot outdoors for an even more rugged look. What I like about 'It's a Guy Thing' in Harper's Bazaar UK is that unlike other cross-dressing shoots where women are made to look like men, Bette Frank retains feminine makeup and long, loose tresses. It's this juxtaposition--of Frank's womanly features and the manly separates she wears--that sets this editorial off just right. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 72% | Activity: 31% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Gender-neutral Fashion:** The trend of gender-neutral fashion blurs traditional gender roles and allows for greater freedom of expression. - **Androgynous Styling:** The trend of androgynous styling challenges conventional notions of masculinity and femininity, creating innovative and inclusive fashion possibilities. - **Mixing Masculine and Feminine Elements:** The trend of mixing masculine and feminine elements in fashion creates a dynamic and visually intriguing aesthetic that breaks traditional boundaries. ### Where This Applies - **Fashion:** The fashion industry has an opportunity to embrace gender-neutral clothing and cater to a wider range of customers. - **Beauty:** The beauty industry can explore new makeup and hairstyling techniques that celebrate and enhance both masculine and feminine features. - **Photography:** The photography industry can experiment with capturing and portraying unconventional gender expressions, challenging societal norms and promoting inclusivity. ## Related on Trend Hunter - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Genderless Outerwear Designs](https://www.trendhunter.com/trends/sujitha-shivajothi.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Collaborative Workwear Tailoring](https://www.trendhunter.com/trends/engineered-garments-x-brooks-brothers.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [British Heritage Fashion](https://www.trendhunter.com/trends/baracuta-x-barbour.md)