# Falling Modeltainment Tripping On Milan's Catwalk By Cowbag | Published 2008-09-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/its-a-devil-to-wear-prada-falling-models-on-milans-catwalk References: [dailymail](http://www.dailymail.co.uk/femail/article-1060909/Its-devil-wear-Prada--Models-topple-heels-show.html) For some reason, people seem to get a real kick out of watching models fall on the runway. We’ve seen past videos of model trips become quite viral, and we wouldn’t be surprised if this one from [Milan Fashion Week](https://www.trendhunter.com/trends/fashion-week-fall-2024) has the same effect. In the clip, two models fall on the [catwalk](https://www.trendhunter.com/trends/ai-driven-shoppable-catwalk). Although the [platform sandals](https://www.trendhunter.com/trends/8inch-flipflops) certainly don’t look too perilous, they must be as the models even needed help getting up by audience members. Despite the stumble, the collection received a standing ovation. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 68% | Activity: 32% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Model Falls:** Opportunity for runway safety innovations to prevent model falls. - **Viral Fashion Mishaps:** Creating viral marketing campaigns around fashion mishaps for increased brand exposure. - **Audience Engagement:** Involving audience members in runway shows to create an interactive experience. ### Sectors Adopting This - **Fashion:** Integrating safety features into fashion shows to prevent accidents. - **Advertising:** Utilizing fashion mishap videos as part of viral advertising campaigns. - **Event Management:** Developing strategies to create engaging and interactive runway experiences for audiences. ## Related on Trend Hunter - [Dynamic Fall-Centric Fashion Shows](https://www.trendhunter.com/trends/jordanluca-1.md) - [Ultra-Thin Premium Fashion Sneakers](https://www.trendhunter.com/trends/collapse-sneaker.md) - [High Fashion Mud Runways](https://www.trendhunter.com/trends/balenciaga-2023-runway.md) - [House-Like Paper Runways](https://www.trendhunter.com/trends/paper-show-space.md) - [Randomness-Inspired Designer Footwear Lines](https://www.trendhunter.com/trends/beauty-in-chaos.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [On-the-Road Fashion Shows](https://www.trendhunter.com/trends/louis-vuitton-prefall-2023.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md)