# Festive Filmic Beers National Lampoon’s Christmas Vacation Inspired It's a Beaut by BrewDog By Laura McQuarrie | Published 2022-11-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/its-a-beaut-by-brewdog References: [bevindustry](https://www.bevindustry.com/articles/95438-brewdog-its-a-beaut) & [brewdog](https://www.brewdog.com/usa/christmas-vacation)  It's a Beaut by [BrewDog](https://www.trendhunter.com/trends/12-cocktails-of-christmas) is the [festive pecan and toffee stout](https://www.trendhunter.com/trends/yuletide-confessions) that was created to share a taste of the holiday season, as well as the hit holiday movie National Lampoon’s Christmas Vacation. This festive 7.5% ABV beer was created by BrewDog with [Warner Bros. Discovery Global Consumer Products](https://www.trendhunter.com/trends/elf-x-homesick) and it's described as being "Christmas in a can." With rich and decadent stout flavors, plus sweetness from toffee, roasted cacao and vanilla, it's no wonder that this product sold out fast. This malty BrewDog beer is not only packed with flavor but plenty of nostalgia, thanks to its fun can design that pays tribute to the iconic movie poster that fans are familiar with. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 64% | Activity: 88% | Freshness: 13% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Holiday Film-inspired Beers:** Breweries can collaborate with movie studios to create limited-time beers inspired by popular holiday films, appealing to fans of both the films and the breweries. - **Nostalgic Packaging:** Beverage companies can use fun and creative packaging that pays homage to beloved holiday films to attract customers looking for a unique and nostalgic experience. - **Decadent Holiday Flavors:** Beverage companies can create limited-edition holiday flavors that incorporate rich and decadent ingredients, appealing to customers looking for a festive and indulgent treat. ### Industries Being Reshaped - **Brewing:** Breweries can partner with movie studios to create movie-inspired beers to create a unique and profitable product during the holiday season. - **Packaging:** Packaging companies can offer creative and nostalgic designs for limited-edition holiday drinks that feature popular movie references to attract customers looking for a unique experience. - **Beverage Retail:** Retailers can stock limited-edition holiday drinks to create an exclusive and seasonal shopping experience that appeals to customers looking for a unique and festive treat. ## Related on Trend Hunter - [Festively Wintry Beer Collections](https://www.trendhunter.com/trends/beer-collections.md) - [Glittering Christmas Beers](https://www.trendhunter.com/trends/frozen-neck.md) - [Indulgent Holiday Stouts](https://www.trendhunter.com/trends/stone-xocoveza-tres-leches.md) - [Festive Coffee-Inspired Stouts](https://www.trendhunter.com/trends/gingerbread-stout-latte.md) - [Festive Cake-Flavored Beers](https://www.trendhunter.com/trends/cake-flavored-beer.md) - [Cookie-Flavored Milk Stouts](https://www.trendhunter.com/trends/peanutbutter-milk-stout.md) - [Elf-Adorned Festive Ales](https://www.trendhunter.com/trends/festive-ale.md) - [Festive Holiday Beers](https://www.trendhunter.com/trends/festive-holiday-beer.md) - [Barrel-Aged Christmas Ales](https://www.trendhunter.com/trends/christmas-ales.md)