# Contemporary Flavor Tea Products The New ITO EN Tea Products are for North American Consumers By Michael Hemsworth | Published 2017-07-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ito-en References: [preparedfoods](http://www.preparedfoods.com/articles/120063-ito-en-matcha-love-tea-bag-varieties-ice-steeped-oi-ocha-cold-brew) The rising popularity of tea in North America is seeing popular brands such as [ITO EN](https://www.trendhunter.com/trends/vegetable-beverages) create new options that are crafted with Western taste preferences in mind. The two new products being introduced by the tea brand includes the [Matcha](https://www.trendhunter.com/trends/matcha-love-energy) LOVE Tea Bags and the Oi Ocha Cold Brew Tea Beverage. The tea bags come in two flavor options including Matcha LOVE Matcha + Lemon Verbena + Peppermint and Matcha LOVE Matcha + Apple + Ginger, while the Oi Ocha drink is made unsweetened with matcha and green tea leaves. The new ITO EN tea products are meticulously crafted in order to ensure optimal quality and are sure to speak to North American consumers looking for options that are flavorful and healthful. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 42% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Flavorful Tea Products:** New tea products are being developed to cater to Western taste preferences. - **Matcha Tea:** Matcha is becoming a popular ingredient in tea products for its health benefits. - **Cold Brew Tea:** Cold brew tea is a rising trend in the tea industry due to its unique flavor profile. ### Industries Being Reshaped - **Tea Production:** Tea brands can take advantage of the rising popularity of tea in North America by creating flavorful tea products that cater to Western taste preferences. - **Health Food:** The health benefits of matcha can be capitalized on by incorporating it into tea products, appealing to health-conscious consumers. - **Beverage Industry:** Cold brew tea is a disruptive innovation opportunity in the beverage industry due to its unique flavor profile and rising popularity. ## Related on Trend Hunter - [Functional Matcha Beverages](https://www.trendhunter.com/trends/matcha-love-energy.md) - [Matcha-Infused Teabags](https://www.trendhunter.com/trends/matcha-infused-tea.md) - [Functionally Refreshing Iced Teas](https://www.trendhunter.com/trends/eat-the-change-just-ice-tea.md) - [Retailer-Exclusive Matcha Lines](https://www.trendhunter.com/trends/aiya-america.md) - [Branded Effervescent Tea Drinks](https://www.trendhunter.com/trends/cold-brew-sparkling-iced-teas.md) - [Functional Matcha-Focused Blends](https://www.trendhunter.com/trends/matcha-collection.md) - [Next-Gen Hydrating Tea Powders](https://www.trendhunter.com/trends/kaytea-instant-iced-tea-powders.md) - [Fresh Matcha-Centric Beverages](https://www.trendhunter.com/trends/pret-a-manger-6.md) - [Beverage-Boosting Tea Sachets](https://www.trendhunter.com/trends/tea-forts-cold-brew.md)