# Hi-Tech Interactive Hotels The ITH Room Xperience by Serrano Brothers is Futuristically Creative By Meghan Young | Published 2013-02-04 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/ith-room-xperience References: [dvice](http://www.dvice.com/2013-2-1/hotel-future-has-eyelid-windows-and-interactive-walls) & [serranobrothers](http://www.serranobrothers.com/) The ITH Room Xperience takes the hotel industry to an excitingly interactive level. It is a hi-tech experience that puts the future as envisioned in the movie 'Minority Report' to shame. Boasting [multi-touch transparent screens](https://www.trendhunter.com/trends/fraimic), the walls of the ITH Room Xperience can be controlled by smartphone to display personal and personalized photos and videos. Conceived by Serrano Brothers, a studio based in Spain, the ITH Room Xperience also has eye-shaped windows to survey the city from, NFC-enabled devices, [Microsoft](https://www.trendhunter.com/trends/zegna-x) Surface tablets and tables for personal computing, interactive floors and mirrors as well as a fingerprint payment system. Currently on display at the Fiturtech International Tourism Trade Fair in Madrid, the ITH Room Xperience is a mind-boggling concept that could really revamp the [international hotel industry](https://www.trendhunter.com/trends/bob-w-stockholm). ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 76% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Interactive Hotel Rooms:** The integration of multi-touch transparent screens and smartphone control presents an opportunity to revolutionize the hotel room experience. - **Personalized Hotel Room Displays:** The ability to display personal and personalized photos and videos presents an opportunity to enhance the personalization and customization of hotel rooms. - **Technologically-advanced Hotel Features:** The integration of NFC-enabled devices, Microsoft Surface tablets, and interactive floors and mirrors presents an opportunity to differentiate hotel experiences and attract tech-savvy customers. ### Where This Applies - **Hospitality Industry:** The integration of new technologies presents an opportunity for hotels to differentiate themselves and attract new customers. - **Technology Industry:** The development and integration of these cutting-edge technologies presents an opportunity for tech companies to grow and expand into new markets. - **Tourism Industry:** The implementation of interactive hotel rooms presents an opportunity to enhance the overall tourism experience. ## Related on Trend Hunter - [Immersive Store Screens](https://www.trendhunter.com/trends/hays-travel.md) - [Digital Vacation Experiences](https://www.trendhunter.com/trends/fantasyland-hotel.md) - [AI-Native Hotels](https://www.trendhunter.com/trends/open-hotels.md) - [Circular Concierge Kiosks](https://www.trendhunter.com/trends/screen-concierge.md) - [Custom Hospitality Solutions](https://www.trendhunter.com/trends/custom-hospitality.md) - [Sleep-Focused Hotel Rooms](https://www.trendhunter.com/trends/sleep-lab-rooms.md) - [Augmented Reality Dining Experiences](https://www.trendhunter.com/trends/awaken-your-senses.md) - [Shapeshifting Outer Space Hotels](https://www.trendhunter.com/trends/acromnia-orbital-hotel.md) - [Themed Hotel Rooms](https://www.trendhunter.com/trends/island-shangri-la.md)