# Value-Conscious Low-Cost Smartphones The itel S23+ Offers the Latest Features for Less By Michael Hemsworth | Published 2023-09-19 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/itel-s23 References: [gsmarena](https://www.gsmarena.com/itel_s23_plus_features_price_sale_date-news-59954.php) & [itel](https://itel.com)  The itel S23+ smartphone has been shown off as a [value-focused mobile device](https://www.trendhunter.com/trends/motorola-g77) perfect for consumers that packs the latest features and must-have functions. The smartphone puts a 6.78-inch Full HD+ curved display in the spotlight that boasts an always-on functionality, an AMOLED panel and 99% coverage of the DCI-P3 color gamut to ensure crisp visuals. The unit also features 500-nits of peak brightness with Gorilla Glass 5 protection to boot, while the Dynamic Bar interface feature will keep users connected to calls, notifications and with ease. The itel S23+ smartphone is [competitively priced at just $120](https://www.trendhunter.com/trends/honor-200-smart) and is being offered at the brand's shops in an [array of African countries](https://www.trendhunter.com/trends/infinix-hot-60-pro) where shoppers can also take advantage of a three-year warranty. ## Trend Insights (Trend Hunter) - Score: 7.3/10 - Popularity: 100% | Activity: 100% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Value-conscious Smartphones:** Opportunity for companies to develop low-cost smartphones that offer competitive features and functions to attract budget-conscious consumers. - **Full HD+ Curved Displays:** Potential for display manufacturers to innovate with Full HD+ curved displays that offer always-on functionality, vibrant colors, and enhanced visual experiences for smartphone users. - **Extended Warranties:** Opportunity for retailers to differentiate themselves by offering extended warranties on smartphones, providing customers with added peace of mind and confidence in their purchases. ### Who This Affects Most - **Smartphone Manufacturing:** Manufacturers of smartphones can explore disruptive innovation opportunities by focusing on value-driven smartphones with competitive features at affordable prices. - **Display Technology:** Companies specializing in display technology can capitalize on the demand for Full HD+ curved displays with always-on functionality, vibrant colors, and high-quality visuals. - **Retail:** Retailers can disrupt the smartphone market by offering extended warranties, providing customers with added value and incentivizing them to make purchases from their stores. ## Related on Trend Hunter - [Affordable Rugged Smartphones](https://www.trendhunter.com/trends/rugged-smartphone1.md) - [AI-Boosted Budget Smartphones](https://www.trendhunter.com/trends/itel-city-100.md) - [Mid-Range Next-Gen Smartphones](https://www.trendhunter.com/trends/galaxy-s23.md) - [Low-Cost Android-Powered Smartphones](https://www.trendhunter.com/trends/nokia-c12.md) - [Productivity-Focused Midrange Smartphones](https://www.trendhunter.com/trends/realme-v23i.md) - [Ultra-Affordable Smartphone Models](https://www.trendhunter.com/trends/tecno-pop-9.md) - [Value-Focused Smartphone Models](https://www.trendhunter.com/trends/google-pixel-7a.md) - [Longevity-Focused Budget Smartphones](https://www.trendhunter.com/trends/samsung-galaxy-s24-fe.md) - [Affordable Mid-Range Phones](https://www.trendhunter.com/trends/galaxy-a23-5g.md)