# Itch-Eliminating Hair Care Oils As I Am's Dry & Itchy Scalp Care Oil Treatment Boasts Tea Tree Oil By Jana Pijak | Published 2020-08-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/itchy-scalp References: [asiamnaturally](https://asiamnaturally.com/collections/dry-and-itchy/products/olive-tea-tree-oil-treatment?variant=9318555582500) As I Am's Dry & Itchy Scalp Care Oil Treatment is a hair care product specially designed to fight [Dandruff and Seborrheic Dermatitis](https://www.trendhunter.com/trends/dandruff-relief) conditions. In addition to hydrating locks and increasing hair moisture up to 13% after just one application, the hair oil also increases hair moisture up to 141%. Combining olive and tea tree oil ingredients, this Dry & Itchy Scalp Care Oil Treatment relieves "scalp itch, flaking, and irritation associated with Seborrheic Dermatitis and Dandruff," and gives one hair "what it needs to [fight off Dandruff](https://www.trendhunter.com/trends/flakefree-duo) from within." In addition to its nourishing olive an tea tree oil ingredients, the product also includes coconut, castor and soybean oils, sunflower seed, nigella sativa seed oils and 1.80% Salicylic Acid as its active ingredient. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 39% | Activity: 39% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Scalp Care Products:** Opportunity for disruptive innovation in creating more effective and targeted solutions for scalp care issues. - **Natural Hair Oils:** Potential for disruptive innovation in developing new hair oil formulations using natural ingredients for maximum effectiveness. - **Dandruff Treatment:** Room for disruptive innovation in creating innovative and long-lasting solutions for dandruff and scalp irritation. ### Who This Affects Most - **Hair Care Industry:** Opportunity for disruption by offering advanced hair care products that address scalp issues effectively and naturally. - **Natural Beauty Industry:** Potential for disruption by creating innovative natural hair oil products that cater to specific scalp concerns. - **Dermatological Industry:** Room for disruption through the development of advanced and targeted treatments for dandruff and seborrheic dermatitis. ## Related on Trend Hunter - [Minimal-Ingredient Scalp Serums](https://www.trendhunter.com/trends/bare-itchy-scalp-relief-serum.md) - [Scalp-Focused Product Launches](https://www.trendhunter.com/trends/shrd-haircare.md) - [Prebiotic Scalp Relief Oils](https://www.trendhunter.com/trends/scalp-relief-oil.md) - [Intensely Hydrating Scalp Serums](https://www.trendhunter.com/trends/daily-hydro-scalp-serum.md) - [Soothing Pre-Shower Scalp Oils](https://www.trendhunter.com/trends/alcve-prewash-scalp-oil.md) - [Strengthening Scalp Health Oils](https://www.trendhunter.com/trends/rosemary-prewash-oil.md) - [Scalp Treatment-Focused Haircare Sets](https://www.trendhunter.com/trends/scalp-treatment-kit.md) - [Waterless Hair Serums](https://www.trendhunter.com/trends/h90-hydroxytyrosol-hair-oil-serum.md) - [Microbiome-Balancing Scalp Serums](https://www.trendhunter.com/trends/microbiome-cooling-scalp-serum.md)