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# Coin-Collecting Cartoon Cats
The Itazura Bank Tama and Friends is a Fun Way to Save Money

By Gil Cohen | Published 2012-12-05 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/itazura-bank-tama-and-friends
References: [japantrendshop](http://www.japantrendshop.com/itazura-bank-tama-and-friends-p-1560.html)

As a great stocking stuffer to give to your little ones, the Itazura Bank Tama and Friends piggy banks are a great way to start teaching children about [saving money](https://www.trendhunter.com/trends/50th-anniversary-coin).

Based on the Japanese anime series 'Tama and Friends,' each of the piggy banks in this collection features one of the [cute kitty cat characters](https://www.trendhunter.com/trends/mofusand) from the show including Tama, Tora and Beh. The sly cats hide in their little box until you place a coin on the sensor. Then, all of a sudden, the cat's head peeps out and a paw comes to grab your money and scurry it away in the box.

The Itazura Bank Tama and Friends collection is a fun way to save money.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 19% | Activity: 40% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys)

## Key Themes

### What's Driving This Trend

- **Interactive Piggy Banks:** There's a growing trend in fun and interactive piggy banks that capture the attention of children while teaching them about saving money.
- **Branded Character Merchandise:** Companies can take advantage of popular characters from media franchises to create branded children's merchandise that encourages learning and financial responsibility.
- **Gamifying Finance Education:** By introducing games and playful activities to traditional finance education, parents and educators can make learning about money management more enjoyable and engaging for children.

### Who This Affects Most

- **Toy Manufacturing:** Toy companies can meet demand for innovative and interactive piggy banks by designing new products that capture the imagination of children and promote financial literacy.
- **Entertainment Licensing:** Entertainment licensing businesses can partner with brands to develop unique product lines based on popular characters and franchises, appealing to both fans and consumers interested in financial education for kids.
- **Educational Technology:** EdTech companies can incorporate gamification into their products that teach financial literacy education, offering an engaging and effective method for children to learn about managing money from an early age.

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