# Italy by Ferrari Red Travel Italia By Bianca | Published 2008-06-30 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/italy-by-ferrari-red-travel-italia References: [urbandaddy](http://urbandaddy.com/jt/1412/Tour_Italy_by_Ferrari_Jetset_JT_La_Dolce_Vita_UrbanDaddy_Archives) & [italybyvespa](http://www.italybyvespa.com/) If you're going to Italy, do it right and tour the country by [Ferrari](https://www.trendhunter.com/trends/ferrari-roma-spider)! **Red Travel Italia** recognized so many tourists have a burning desire to get behind the wheel of a prancing pony, so they organized travel tours to offer them the real Italian luxury package, supercar included. After making the tricky choice between a Spider, Coupe or Scaglietti, the rest should be smooth sailing. The trips are a week long and come with a custom-mapped 1,000 KM itineraries which vary, depending on your destination choice. You'll be provided with a bilingual tour guide but don't worry, the driving will be all in your hands! Since you can't well pull up to a dingy hotel in your shiny, red Ferrari, the travel company organizes stays in five-star hotels and, since McDonalds won't cut it on a trip like this, you'll be taking in [La Dolce Vita](https://www.trendhunter.com/trends/cadillac-of-reservations) at Italy's finest restaurants. Don't have the budget, or are [Ferraris](https://www.trendhunter.com/trends/greenway-parks) not your style? Red Travel Italia also offers an "Italy by Vespa" package! Regardless of what you choose, the staying remains the same: When in Rome! ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 68% | Activity: 18% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Luxury Supercar Travel Tours:** Opportunity for luxury travel companies to offer exclusive tours that include driving a supercar through scenic routes. - **Custom-mapped Itineraries:** Opportunity for mapping and navigation technology companies to develop custom itineraries for travelers based on their destination choice. - **Alternative Travel Packages:** Opportunity for travel companies to offer unique and unconventional travel experiences, such as exploring Italy on a Vespa. ### Industries Being Reshaped - **Luxury Travel:** Opportunity for luxury hotels and resorts to collaborate with travel companies and provide accommodations for customers on exclusive supercar tours. - **Automotive:** Opportunity for car manufacturers and dealerships to partner with travel companies and provide luxury supercars for travel tours. - **Hospitality:** Opportunity for fine dining restaurants and culinary establishments to collaborate with travel companies and offer gourmet experiences to customers on luxury travel tours. ## Related on Trend Hunter - [Italian Lifestyle Sports Cars](https://www.trendhunter.com/trends/ferrari-roma-spider.md) - [Luxury Auto-Branded Travel Experiences](https://www.trendhunter.com/trends/porsche-travel-experience.md) - [Luxe European Train Routes](https://www.trendhunter.com/trends/paris-to-portofino.md) - [Automotive Curated Road Trips](https://www.trendhunter.com/trends/extraordinary-journey.md) - [Branded Automotive Countryside Tours](https://www.trendhunter.com/trends/porsche-rooftop-camper-experience.md) - [Carbon-Mitigating Travel Tours](https://www.trendhunter.com/trends/andiamo-campaign.md) - [Modified Everyday Supercars](https://www.trendhunter.com/trends/mansory-ferrari-roma.md) - [Branded Cross-Country Tasting Tours](https://www.trendhunter.com/trends/perfect-your-pizza.md) - [Exclusive Culinary Road Trips](https://www.trendhunter.com/trends/exclusive-culinary-road-trip.md)