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# Customized Designer Motorcycles
Italo Fontana Crafts Luxury Transport with U-Boat's 'Venenum'

By Brandon Bastaldo | Published 2013-04-28 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/italo-fontana
References: [luxuryes](http://luxuryes.com/2013/04/venenum-the-first-u-boat-bike/u-boat-bike-venenum-2/)

[U-Boat](https://www.trendhunter.com/trends/submarine-storing-luxury-yacht) is a world-renowned watch brand that is known for its bold-faced, machismo-filled timepieces, and so it only makes sense that Dino Romano and designer Italo Fontana teamed up to make this incredibly [customized motorcycle](https://www.trendhunter.com/trends/ducati-panigale-v4-tricolore) for U-Boat called the Venenum.

For many years now, U-Boat has been a well-trusted [designer watch manufacturing company](https://www.trendhunter.com/trends/unimatic-prodiver-modello-uno) that fashion and luxury lovers have turned to in order to don their sleek and shiny designs. Dino Ramano is a famous Special Triumph motorcycle designer, and so his working with Italo Fontana is a natural choice for this watch brand that has built its reputation by crafting only the finest, handmade pieces.

The Venenum is made in Tuscany and comes equipped with a three cylinder, 160 horse power engine. With only 100 units made to date, you'd be smart to get your hands on one of these custom-built vehicles while you can.

## Trend Insights (Trend Hunter)

- Score: 6.9/10
- Popularity: 100% | Activity: 98% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What's Driving This Trend

- **Luxury Motorcycle Design:** There is an opportunity for manufacturers to capitalize on consumers' desire for unique, customizable, and luxury motorcycles.
- **Collaboration Between Fashion and Motorcycles:** The merging of fashion and motorcycle industries presents opportunities for designers to create unique, eye-catching, and functional vehicles.
- **Limited Edition Motorcycles:** The production of limited edition motorcycles offers exclusivity and collectability for consumers, and creates a buzz around the brand and product.

### Who This Affects Most

- **Motorcycle Manufacturing:** Motorcycle manufacturers can partner with designers to create luxury, one-of-a-kind motorcycles that cater to consumers' desire for unique and high-end vehicles.
- **Fashion and Design:** Fashion and design companies can expand their portfolio by extending their brands into the production of high-end, customized motorcycles.
- **Luxury Goods:** Luxury goods companies can venture into the motorcycle industry by creating limited edition motorcycles that cater to their market and offer exclusivity for their consumers.

## Related on Trend Hunter

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