# Herb-Encrusted Pizza Crusts Hunt Brothers are Serving Up a New Italian Trio Pizza By Katherine Pendrill | Published 2023-09-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/italian-trio-pizza References: [chewboom](https://www.chewboom.com/2023/09/30/hunt-brothers-adds-new-italian-trio-pizza/) & [facebook](https://www.facebook.com/HuntBrothersPizza/photos/a.167760174508/10157684602089509/?type=3)  This fall, Hunt Brothers is helping consumers take their taste buds on a trip to Italy with its new Italian Trio Pizza. A first for the brand, the new Italian Trio Pizza features Italian herbs blended into the actual pizza dough. The herby pizza crust is then topped with [Hunt Brothers'](https://www.trendhunter.com/trends/hunt-brothers-pizza-buffalo-chicken-pizza) signature tomato sauce, 100% natural part-skim mozzarella cheese, and then a trio of Italian meats: Italian sausage, cured salami, and both cup and char pepperoni. The whole thing is then finished with the brand’s secret blend of Italian seasoning and its signature Just [Rite](https://www.trendhunter.com/trends/hunt-brothers-pizza-cheeseburger-pizza) Spice. You can get your hands on the herby new Italian Trio Pizz at participating convince stores. The pizza also comes as whole 12-inch pizza or Hunk A Pizza, which is a large slice. Image Credit: Hunt Brothers ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 6% | Activity: 12% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Herb-encrusted Pizza Crusts:** The new Italian Trio Pizza features Italian herbs blended into the pizza dough, providing a unique flavor profile. - **Signature Sauce and Italian Meats:** The Italian Trio Pizza showcases Hunt Brothers' signature tomato sauce and a trio of authentic Italian meats, adding a gourmet touch to the pizza. - **Convenience Store Pizza Options:** Hunt Brothers' Italian Trio Pizza is available at participating convenience stores, offering consumers a convenient and flavorful meal option. ### Who This Affects Most - **Food and Beverage:** The herb-encrusted pizza crust trend presents an opportunity for the food and beverage industry to explore unique pizza flavors and ingredients, satisfying customers' demand for novelty and quality. - **Fast Casual Dining:** The addition of Italian herbs and authentic Italian meats to pizza crusts creates a disruptive innovation opportunity for fast casual dining establishments to elevate their pizza offerings and attract customers seeking elevated dining experiences. - **Convenience Stores:** By offering Hunt Brothers' Italian Trio Pizza, convenience stores tap into the trend of convenient and flavorful meal options, enticing customers looking for quick and satisfying food on-the-go. ## Related on Trend Hunter - [Heavily-Topped Burger Pizzas](https://www.trendhunter.com/trends/hunt-brothers-pizza-cheeseburger-pizza.md) - [Savory Spiced Chicken Pizzas](https://www.trendhunter.com/trends/hunt-brothers-pizza-buffalo-chicken-pizza.md) - [Pasta-Paired Pizza Promotions](https://www.trendhunter.com/trends/pizza-hut-trio.md) - [Artisan Triple-Meat Pizzas](https://www.trendhunter.com/trends/triple-pepperoni-pizza.md) - [Italian Deli-Inspired Pizzas](https://www.trendhunter.com/trends/tripleroni-pizza.md) - [Dual Pepperoni Pizza](https://www.trendhunter.com/trends/pepperoni-duo-pizza.md) - [Artisanal Triple-Meat Frozen Pizzas](https://www.trendhunter.com/trends/di-fara-pizza-three-meat.md) - [Herby Pesto Chicken Pizzas](https://www.trendhunter.com/trends/pesto-magic-pizza.md) - [Spicy Pizza Crusts](https://www.trendhunter.com/trends/tnt-flavored-crust.md)