# Delicate Italian Sparkling Wine Gancia Has Perfected the Alluring Taste of Prosecco By Kalin Ned | Published 2022-03-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/italian-sparkling-wine References: [gancia](https://gancia.com/it/casa-gancia/la-nostra-storia/origini/)  Italian sparkling wine is the perfect alcoholic beverage for any occasion and every season—one can certainly imagine enjoying a glass on a warm summer's day or when cozying up at home during cold winter nights. Gancia, however, is peppering for sunny days as it spotlights its Peach Bellini—"Italy's most beloved cocktail for [celebrations and beginnings](https://www.trendhunter.com/trends/le-fizz)." The cocktail is made with Gancia's [premium sparkling wine](https://www.trendhunter.com/trends/reserve-brut-cuve). Its non-vintage sparkling wine from [Prosecco](https://www.trendhunter.com/trends/voga-italia), Italy is an excellent (and affordable) addition to the cocktail fun. The brand reports that the aroma of its creation is intense and persistent. It may remind one of a Golden apple and acacia flowers. The taste compliments this smell with a fresh and soft demeanor, followed by a fruity finish. Image Credit: Gancia ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 30% | Activity: 46% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Premium Prosecco:** The trend of premium Prosecco is about the creation of elevated sparkling wines that are even more refined and luxurious, disrupting the traditional concept of a simple sparkling wine. - **Cocktail Ready Wines:** The trend of cocktail-ready wines enables consumers to quickly create specialty drinks without having to have extensive knowledge in mixology or buy a variety of ingredients. - **Fruit-infused Wine:** The trend of fruit-infused wine has been increasing in popularity, offering a unique flavor and a refreshing twist to traditional wines. It disrupts the standard taste and opens up a whole new market potential. ### Where This Applies - **Wine and Spirits:** Manufacturers of sparkling wine with innovations offering new flavors and styles, while also improving the overall quality and taste of traditional wines. - **Beverage:** Companies that offer and market ready-to-drink beverages or cocktail mixers to make it easy and convenient for consumers to enjoy their favorite drinks at home. - **Hospitality:** Hospitality companies and restaurants that are incorporating creative and unique cocktails made with premium, Prosecco wines into their menus to increase sales and customer satisfaction. ## Related on Trend Hunter - [Premium Sparkling Wines](https://www.trendhunter.com/trends/freixenet.md) - [High-End Prosecco Wine Lines](https://www.trendhunter.com/trends/voga-italia.md) - [Versatile Sparkling Wines](https://www.trendhunter.com/trends/cala-bennati.md) - [Vibrant Italian Aperitivo Cocktails](https://www.trendhunter.com/trends/italicus-and-savoia.md) - [Refreshing Ready-to-Pour Spritzes](https://www.trendhunter.com/trends/spritz-del-conte.md) - [Effervescent Soft Pink Wines](https://www.trendhunter.com/trends/cupiolo-prosecco-ros.md) - [Peach-Infused Cognac Liqueurs](https://www.trendhunter.com/trends/belle-de-brillet.md) - [Herbaceous Summery Spritzes](https://www.trendhunter.com/trends/bella-apertini.md) - [Zero-Sugar Low-Calorie Sparkling Wines](https://www.trendhunter.com/trends/lo-secco-prosecco-doc.md)