# Textured Italian Sneakers Italian Sneaker Brand Entitled P448 Uses Bold Textures and Colors By Amy Duong | Published 2018-01-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/italian-sneaker-brand References: [whowhatwear](http://www.whowhatwear.com/p448-italian-sneaker-brand/slide2) & [p448shoes](http://www.p448shoes.com/brand/) Italian sneaker brand [P448](https://www.trendhunter.com/trends/p448-sohosocks) experiments with [unique textures and bold colors](https://www.trendhunter.com/trends/club-c-grounds-uk) for a refreshing new take within the footwear industry. The brand would define itself as a firm that commands "Italian street style and bold, effortless cool." With a taste of the streets of Italy, the Italian sneaker brand crafts its shoes with unusual materials such as lace, paillettes, and snakeskin that has been hand-scored. P448 takes inspiration from numerous subcultures that range from old-school themes, hip-hop culture and urban roots, all while propelling it towards the future. The designs of the shoe also stand out among other similar sneaker exteriors. Additionally, the P448 shoes are created with a thick memory foam on the bottom of their interior for comfortable all-day wear. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 89% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Bold Textured Sneakers:** Opportunity for footwear companies to innovate with unique and eye-catching textures and patterns on their sneaker designs. - **Italian Street Style:** Brands can find success by tapping into the edgy and bold styles found in Italian street fashion. - **Incorporating Memory Foam:** Integrating memory foam into the sole of a shoe can provide a competitive edge for comfort-conscious consumers. ### Sectors Adopting This - **Footwear Industry:** Brands in the footwear industry can look to P448's unique techniques and unusual materials for inspiration in their own designs. - **Fashion Industry:** P448's emphasis on bold and edgy Italian street style can inspire brands in the wider fashion industry to embrace more daring designs. - **Consumer Goods Industry:** Consumer goods companies can explore opportunities for integrating memory foam into their products for added comfort and value. ## Related on Trend Hunter - [Soccer-Inspired Sneaker Styles](https://www.trendhunter.com/trends/p448-monza-sneakers.md) - [Country-Inspired Sneakers](https://www.trendhunter.com/trends/h-street-tf.md) - [Icy-Inspired Textural Golf Sneakers](https://www.trendhunter.com/trends/air-pegasus-89-g.md) - [Retro Denim-Crafted Sneakers](https://www.trendhunter.com/trends/palermo-denim.md) - [Hybrid Sneaker-Inspired Boots](https://www.trendhunter.com/trends/luca-chukka-sneaker-boot.md) - [Italy-Inspired Textural Sneakers](https://www.trendhunter.com/trends/air-max-plus-1.md) - [Modern Collaborative Textile Sneakers](https://www.trendhunter.com/trends/pelotissima.md) - [Fashion-Forward Lifestyle Sneakers](https://www.trendhunter.com/trends/valentino-garavani-2.md) - [Ultra-Thin Premium Fashion Sneakers](https://www.trendhunter.com/trends/collapse-sneaker.md)