# Marinara-Topped Chicken Sandwiches Burger King Has a New Italian Royal Crispy Chicken Sandwich By Katherine Pendrill | Published 2022-11-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/italian-royal-crispy-chicken-sandwich References: [fastfoodpost](https://www.fastfoodpost.com/burger-king-introduces-new-italian-royal-crispy-chicken-sandwich/)  Prepare to take your tastebuds on a trip to Italy with [Burger King's](https://www.trendhunter.com/trends/royal-crispy-chicken-sandwiches) new Italian Royal Crispy Chicken Sandwich. Burger King recently expanded its popular chicken sandwich lineup to include a new option loosely inspired by Italian cuisine. The new Italian Royal Crispy Chicken Sandwich features a crispy-fried white meat breast fillet covered in a generous helping of [savory marinara sauce and mozzarella cheese](https://www.trendhunter.com/trends/chicken-parm-sandwich), all served on a fluffy potato bun. The new sandwich can be enjoyed a la carte, or as part of a combo with your choice of one side and a drink. To celebrate the launch of the Italian Royal Crispy Chicken Sandwich, the chain is also launching the Burger King Royal Italian Trip Sweepstakes, which will reward one lucky Royal [Perks](https://www.trendhunter.com/trends/dr-pepper-hot-take) member with a trip for two to Southern Italy. Image Credit: Burger King ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 32% | Activity: 47% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Fast Food Goes Italian:** Opportunity for fast food chains to experiment with Italian-inspired menu items. - **Savory-sweet Flavor Combinations:** Incorporating savory marinara sauce on sweet bread could lead to unique flavor profiles in the fast food industry. - **Sweepstake Marketing:** Running a sweepstake can attract new customers and increase loyalty for fast food chains. ### Who This Affects Most - **Fast Food:** The fast food industry has the opportunity to incorporate and experiment with Italian-inspired menu items. - **Food Service Chains:** Food service chains can innovate by exploring new savory-sweet menu combinations and unique sandwich designs. - **Travel and Hospitality:** By encouraging travel rewards through sweepstakes, food service chains and restaurants can increase the relationship between the food industry and the travel industry. ## Related on Trend Hunter - [Peppery Chicken Sandwiches](https://www.trendhunter.com/trends/royal-crispy-chicken-sandwiches.md) - [Extra Crispy Chicken Sandwiches](https://www.trendhunter.com/trends/bk-royal-crispy-chicken-sandwiches.md) - [Regional Italian QSR Burgers](https://www.trendhunter.com/trends/italian-kings-burgers.md) - [Mexican-Spiced Chicken Sandwiches](https://www.trendhunter.com/trends/mexican-original-chicken-sandwich.md) - [Honey Mustard Chicken Sandwiches](https://www.trendhunter.com/trends/honey-mustard-bk-royal-crispy.md) - [Pesto-Topped Chicken Burgers](https://www.trendhunter.com/trends/pesto-chicken-club-sandwich.md) - [Melty Mozzarella Sandwiches](https://www.trendhunter.com/trends/italian-mozzarella-chicken-sandwich.md) - [Crispy Butter Chicken Sandwiches](https://www.trendhunter.com/trends/butter-chicken-crispy-sandwich.md) - [Spicy Hoagie-Style Sandwiches](https://www.trendhunter.com/trends/fiery-original-chicken-sandwich.md)