# Centenary Italian Roadsters The Lamborghini Centenario Celebrates Lamborghini's Founder By Rahul Kalvapalle | Published 2016-08-22 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/italian-roadster References: [newatlas](http://newatlas.com/lamborghini-centenario-roadster/45006/) & [media.lamborghini](http://media.lamborghini.com/EN/HOME/lamborghini-unveils-centenario-roadster-in-california--usa--fluid-open-air-elegance-meets-eengineeri/s/d6ce1268-fab0-49a8-aba2-baf1b34e19e3) The Italian roadster has long been the favorite kind of vehicle for people suffering from a chronic need for speed. For this reason, Italian auto manufacturer Lamborghini has gone ahead and launched the Lamborghini Centenario, an extraordinarily fast and stylish vehicle that is designed to mark the 100th birth anniversary of the brand's founder Ferruccio Lamborghini. This phenomenal Italian roadster comes equipped with a [V12](https://www.trendhunter.com/trends/fenomeno) engine that is capable of pumping out an insanely high 770 horsepower, allowing this vehicle to zoom along from a stationary position all the way up to 100 km/h in only 2.9 seconds on its way to a top speed of 350 km/h. The vehicle also features an aerodynamic structure that both enhances its speed as well as its external aesthetic appeal. With performance and style feeding off each other, the Lamborghini Centenario is a vehicle that exemplifies Ferruccio Lamborghini's automotive vision. . ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 58% | Activity: 54% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Italian Roadsters:** The trend of high-performance Italian roadsters that combine speed and style. - **Centenary Celebrations:** The trend of launching special edition vehicles to celebrate milestone anniversaries of iconic brands. - **Aerodynamic Design:** The trend of incorporating aerodynamic structures into car designs to improve speed and aesthetics. ### Where This Applies - **Automotive Industry:** Disruptive innovation opportunities could include developing more powerful and stylish roadsters with eco-friendly engine options. - **Luxury Vehicle Manufacturing:** Opportunities for disruptive innovation could include creating limited edition vehicles to commemorate special milestones and targeting high-end clientele. - **Aerospace Engineering:** The industry could explore opportunities to collaborate with the automotive industry in designing and developing advanced aerodynamic structures for cars. ## Related on Trend Hunter - [High-End Automobile Designs](https://www.trendhunter.com/trends/prestige-imports.md) - [Ultra-Fast Hybrid Hypercars](https://www.trendhunter.com/trends/fenomeno.md) - [Italian V12 Supercars](https://www.trendhunter.com/trends/revuelto.md) - [Italian Lifestyle Sports Cars](https://www.trendhunter.com/trends/ferrari-roma-spider.md) - [Remastered Iconic Supercars](https://www.trendhunter.com/trends/remastered-iconic-supercar.md) - [Electric Three-Wheel Roadsters](https://www.trendhunter.com/trends/threewheel-roadster.md) - [Rear-Wheel Drive Supercars](https://www.trendhunter.com/trends/huracan-tecnica.md) - [Entry-Level V10-Equipped Supercars](https://www.trendhunter.com/trends/lamborghini-huracn-tecnica.md) - [Riproaring Convertible Supercars](https://www.trendhunter.com/trends/riproaring-convertible-supercar.md)