# Traditional Italian Parbaked Crusts Italian Pinsa Joins Rich Products' Authentically Italian Line By Katherine Pendrill | Published 2024-07-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/italian-pinsa References: [restaurantmagazine](https://www.restaurantmagazine.com/richs-adds-a-taste-of-italy-to-its-pizza-portfolio-for-restaurants-with-authentically-italian-products/)  [Rich Products](https://www.trendhunter.com/trends/gluten-free-parbaked-detroit-style-pizza-crust) is expanding its popular Authentically [Italian](https://www.trendhunter.com/trends/authentically-italian-pizza-line) Pizza Portfolio with a new Italian Pinsa product. Rich Products is known for producing industry-leading pizza doughs and crusts and now there's a new traditional Italian option for brands to take advantage of. The new Italian Pinsa product is a Roman-style, hand-stretched pizza crust that comes in two sizes. The product is made using a unique dough fermentation process to produce a crust that is tender inside while being rustic and crispy on the outside. Rich Product has also added three new Italian parbaked crusts that are made from finely ground Double Zero OO style flour and traditional Italian baking techniques. As Donna Reeves-Collins, SVP, Pizza and Flatbread Category, Rich Products, says of the new offerings, "At Rich’s, we’re always looking at how we can elevate our pizza offerings, bringing products to market that we know consumers are looking for, while making sure these products are easy for operators to execute at a store level." Image Credit: Rich Products ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 45% | Activity: 46% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Roman-style Pizza Crusts:** The introduction of Roman-style, hand-stretched pizza crusts signifies a growing demand for authentic, high-quality pizza options. - **Unique Dough Fermentation:** Using a distinctive dough fermentation process to produce tender yet rustic crusts disrupts traditional pizza-making methods. - **Double Zero OO Flour Utilization:** Incorporating finely ground Double Zero OO flour introduces a premium ingredient that enhances the texture and flavor of parbaked pizza crusts. ### Sectors Adopting This - **Specialty Pizza Manufacturing:** The expansion into traditional Italian parbaked crusts highlights opportunities for niche products in the specialty pizza sector. - **Artisanal Flour Production:** Manufacturing high-quality '00' style flour caters to the rising demand for authentic pizza and baked goods. - **Frozen and Parbaked Foods:** The introduction of ready-to-use parbaked crusts can significantly impact the frozen and convenience food industry. ## Related on Trend Hunter - [Authentic Plant-Based Pinsas](https://www.trendhunter.com/trends/gluten-free-cauliflower-pinsa.md) - [Authentic Foodservice Pizza Doughs](https://www.trendhunter.com/trends/authentically-italian-pizza-line.md) - [Personal-Sized Pizza Crusts](https://www.trendhunter.com/trends/gluten-free-parbaked-detroit-style-pizza-crust.md) - [Protein Pinsa Crusts](https://www.trendhunter.com/trends/protein-pinsa-crust.md) - [Parbaked Food Service Pizzas](https://www.trendhunter.com/trends/parbaked-pizza-crusts.md) - [Restaurant-Quality Prepackaged Pizzas](https://www.trendhunter.com/trends/crosta-mollica-pizzas.md) - [Frozen Italian Dining Products](https://www.trendhunter.com/trends/crosta-mollica-products.md) - [Parbaked Pizza Crusts](https://www.trendhunter.com/trends/bonici.md) - [Plant-Based Pizza Crusts](https://www.trendhunter.com/trends/richs-gluten-free-seasoned-cauliflower-pizza-crust.md)