# Couture Car Stores 'Italian Models' at Lamborghini's Las Vegas Boutique By Marissa Brassfield | Published 2008-08-14 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/italian-models-of-all-types-lamborghinis-las-vegas-boutique References: [jalopnik](http://jalopnik.com/400189/lamborghini-opens-las-vegas-boutique-featuring-italian-models-of-all-types) Lamborghini's brand new 20,000 square foot, two-story Las Vegas showroom includes far more than models of the famed [luxury automobiles](https://www.trendhunter.com/trends/latelier-alpine). The store is also the home of the first Lamborghini fashion boutique in the world. The opening ceremonies kicked off with a private fashion show debuting clothing from the Collezione Automobili Lamborghini collection, which includes swimsuits, jackets, polo shirts, and accessories for men, women and juniors. **Implications** - The opening of the Lamborghini fashion boutique is very exciting for Stephan Winkelmann, who is the President and CEO of [Automobili Lamborghini S.p.A.](https://www.trendhunter.com/trends/luxury-autobranded) Winkelmann has claimed that that the store has brought a "new level of luxury to Las Vegas that epitomizes the Lamborghini lifestyle." ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 82% | Activity: 90% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Luxury Fashion Boutiques:** The integration of fashion boutiques within luxury car showrooms offers a unique retail experience and expands brand offerings. - **Automotive-fashion Collaborations:** Collaborating with fashion brands allows automotive companies to diversify their product lines and reach a wider customer base. - **Lifestyle Brand Extensions:** Expanding into fashion allows luxury car brands to create a lifestyle brand, appealing to consumers beyond the automotive industry. ### Who This Affects Most - **Automotive:** Automotive companies can explore strategic partnerships with fashion brands to expand their market reach and cater to the lifestyle preferences of their customers. - **Fashion:** Fashion brands can consider collaborations with automotive companies to tap into the luxury car market and leverage brand associations for increased exposure. - **Retail:** Luxury retail stores can incorporate unique experiences, such as fashion boutiques within car showrooms, to attract new customers and enhance their brand image. ## Related on Trend Hunter - [Leisure Performance Style](https://www.trendhunter.com/trends/lamborghini-and-orlebar-brown.md) - [Luxury Auto-Branded Footwear Collections](https://www.trendhunter.com/trends/luxury-autobranded.md) - [Luxury Retail Store Debuts](https://www.trendhunter.com/trends/fontainebleau-las-vegas.md) - [Luxurious Retail Boutiques](https://www.trendhunter.com/trends/luxurious-retail-boutique.md) - [Supercar-Inspired Luxurious Villas](https://www.trendhunter.com/trends/tierra-viva.md) - [High-End Automobile Designs](https://www.trendhunter.com/trends/prestige-imports.md) - [Sculptural Luxury Fashion Stores](https://www.trendhunter.com/trends/new-store-in-milan.md) - [Architecturally Inspired Luxury Boutiques](https://www.trendhunter.com/trends/luxury-boutique.md) - [Italian Luxury Brand Expansions](https://www.trendhunter.com/trends/loro-piana-celebrates.md)