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# Regional Italian QSR Burgers
The Burger King Italy Italian Kings Burgers Come in Three Options

By Michael Hemsworth | Published 2021-12-07 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/italian-kings-burgers
References: [brandeating](https://www.brandeating.com/2021/12/burger-king-italy-gets-own-line-of-new-italian-king-burgers.html) & [burgerking.it](https://www.burgerking.it)

![Regional Italian QSR Burgers](https://cdn.trendhunterstatic.com/thumbs/466/italian-kings-burgers.jpeg)

The [Burger King Italy](https://www.trendhunter.com/trends/italian-royal-crispy-chicken-sandwich) Italian Kings burgers are being launched by the QSR brand to provide patrons with a way to enjoy some [regional flavors in an unexpected way](https://www.trendhunter.com/trends/kyoto-whopper). The burgers come in the form of the Pecorino Romano & Scamorza Burger, the 'Nduja Burger and the Parmigiano Reggiano Burger, which are each crafted with a number of [regionally specific ingredients](https://www.trendhunter.com/trends/mcdonalds-taiwan). All of the burgers are crafted with Italian beef burger patties that are sourced from local farms to make each one a truly all-Italian option for patrons to try out.

The Burger King Italy Italian Kings burgers are each crafted with a brioche bun and are likely to be a hit amongst those seeking out a fresh alternative to the brand's existing offerings.

Image Credit: Burger King Italy

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 39% | Activity: 62% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Regional QSR Menu Items:** Opportunity for QSR brands to create regionally inspired menu items to offer customers diverse flavor options.
- **Local Sourcing:** QSRs can leverage locally sourced ingredients to produce meals that are unique to their region, while also supporting local farmers.
- **Diverse Burger Options:** QSRs can offer diverse burger options to cater to different palates and attract new or returning customers.

### Industries Being Reshaped

- **Quick Service Restaurants:** QSRs can differentiate themselves by offering unique regional flavors and sourcing locally produced ingredients to produce high-quality meals that stand out from competitors.
- **Food and Beverage:** Food and beverage companies can experiment with culturally specific ingredients and flavors to expand their product lines and create new menu items.
- **Agriculture:** Small- to medium-sized local farmers can benefit from partnerships with QSRs by providing locally sourced ingredients for regional menu items, increasing their market reach and sales.

## Related on Trend Hunter

- [Marinara-Topped Chicken Sandwiches](https://www.trendhunter.com/trends/italian-royal-crispy-chicken-sandwich.md)
- [Gourmet Salad-Inspired Burgers](https://www.trendhunter.com/trends/gourmet-saladinspired-burgers-burger-king-uk-launches-the-bacon-caesar-coll.md)
- [Western-Inspired QSR Burgers](https://www.trendhunter.com/trends/wild-west-burgers.md)
- [Globally Inspired Plant-Based Patties](https://www.trendhunter.com/trends/taste-of-the-world-burgers.md)
- [Competition-Born Burger Inventions](https://www.trendhunter.com/trends/burger-king-6.md)
- [NYC Neighborhood-Inspired Burgers](https://www.trendhunter.com/trends/little-italy-burger.md)
- [Patty Melt-Inspired Burgers](https://www.trendhunter.com/trends/burger-king-whopper-melts.md)
- [Plant-Based QSR Burgers](https://www.trendhunter.com/trends/impossible-king-sandwich.md)
- [Sausage-Topped QSR Burgers](https://www.trendhunter.com/trends/spiral-german-sausage-burger.md)
