# Cosmetic Drawer Handbags 'GINIK' Italian Handbags Feature a Smart Drawer for Makeup and More By Michael Hemsworth | Published 2016-05-23 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/italian-handbag References: [thegadgetflow](http://thegadgetflow.com/portfolio/italian-luxury-handbags-smart-electronic-drawer/) & [kickstarter](https://www.kickstarter.com/projects/1260390928/the-worlds-most-sophisticated-and-wanted-italian-l?utm_source=kickbooster&utm_medium=referral&utm_content=link&utm_campaign=x7hskovj) For ladies who are constantly on the go and need more extensive functionality from their purse, 'GINIK' Italian handbags are outfitted with features to make them ideal for a variety of uses. The main focal point for 'GINIK' handbags is the smart drawer that's embedded into the bottom side of the purses. It features an unbreakable mirror and [storage for cosmetics and makeup](https://www.trendhunter.com/trends/makeup-clutch) to allow women to touchup their look whenever they like or before heading to the next location. The 'GINIK' Italian handbags come in a [variety of color and style options](https://www.trendhunter.com/trends/summer-handbag-collection), and are currently available now for preorder on [Kickstarter](https://www.trendhunter.com/slideshow/the-perfect-travel-bag). The best part of the 'GINIK' bags is the way they blend style with function to make them as versatile as possible. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 47% | Activity: 69% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Smart Drawer Handbags:** The integration of a smart drawer in handbags provides an innovative solution for women who want easy access to cosmetics and makeup while on the go. - **Versatile Fashion Accessories:** Handbags that blend style with function offer a disruptive innovation opportunity for the fashion industry, catering to the needs of women who prioritize both aesthetics and practicality. - **Tech-enhanced Accessories:** The integration of unbreakable mirrors and storage compartments in handbags represents a trend towards incorporating technology and convenience into fashion accessories. ### Industries Being Reshaped - **Fashion Accessories:** The fashion accessories industry can explore the potential of incorporating smart drawers in handbag designs to offer customers enhanced functionality and convenience. - **Cosmetics:** Cosmetics brands can collaborate with handbag companies to develop specialized makeup products and packaging that complement the smart drawer feature in handbags. - **E-commerce:** E-commerce platforms can leverage the popularity of smart drawer handbags by offering a wide range of customizable options and pre-order opportunities to target fashion-forward consumers. ## Related on Trend Hunter - [Customizable Makeup Cases](https://www.trendhunter.com/trends/411-cosmetics.md) - [Avant-Garde Handbag Designs](https://www.trendhunter.com/trends/hanifa.md) - [Technologically Enhanced Electronic Handbags](https://www.trendhunter.com/trends/electronic-handbags.md) - [Premium Indian-Made Handbags](https://www.trendhunter.com/trends/carriall-3.md) - [Functional Statement Bags](https://www.trendhunter.com/trends/summer-handbag-collection.md) - [Travel-Ready Toiletry Bags](https://www.trendhunter.com/trends/travel-toiletry-bag1.md) - [90s-Style Cosmetic Cases](https://www.trendhunter.com/trends/elf-cosmetics-x-caboodles.md) - [Ancient Geometric Pattern Purses](https://www.trendhunter.com/trends/infinite-convertible-bag.md) - [Spacious Crossbody Handbags](https://www.trendhunter.com/trends/cleo-bag.md)