# Authentic Italian Frozen Pizzas Genio Della Pizza is a New Line of Chef-Developed Frozen Pizzas By Kalin Ned | Published 2023-08-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/italian-frozen-pizza References: [geniodellapizza](https://www.geniodellapizza.com/lineup) & [goldbelly](https://www.goldbelly.com/genio-della-pizza)  Genio Della Pizza is a new line of Italian frozen pizzas that aims to reimagine the frozen food category with high-quality ingredients and authentic regional preparation techniques. The brand is founded by Anthony Mangieri, the owner and chef of New York's acclaimed and award-winning Una Pizza Napoletana. Genio pushes the boundaries of traditional Italian frozen pizza by making each product in Italy and using naturally fermented dough. The pizzas are hand-stretched and topped with fresh local ingredients before being baked in a woodfire oven. They are free from fillers and artificial ingredients. The Genio Della Pizza range includes Margherita, Marinara, The Bianca, and Broccoli varieties. The price point of $13.99 for each pizza reflects the brand's focus on delivering a premium product while still being competitive within the frozen pizza market. The product range will be available via Goldbelly in late August. Image Credit: Genio ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 63% | Activity: 62% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Authentic Regional Preparation:** Reimagining the frozen food category by using authentic regional preparation techniques in Italian frozen pizzas. - **Naturally Fermented Dough:** Pushing the boundaries of traditional Italian frozen pizza by using naturally fermented dough. - **Premium Product at Competitive Price:** Delivering a premium product while being competitive within the frozen pizza market. ### Who This Affects Most - **Frozen Food:** Reimagining the frozen food category with authentic Italian frozen pizzas. - **Pizza:** Pushing the boundaries of traditional Italian pizza with high-quality ingredients and authentic regional preparation techniques. - **Grocery Retail:** Delivering a premium product at a competitive price point in the frozen pizza market. ## Related on Trend Hunter - [Authentic Uncured Pepperoni Pizzas](https://www.trendhunter.com/trends/genio-della-pizza-uncured-pepperoni.md) - [Roman-Style Frozen Pizzas](https://www.trendhunter.com/trends/porta-frozen-pizzas.md) - [Frozen Wood-Fired Pizzas](https://www.trendhunter.com/trends/digiorno-wood-fired-style-crust-pizza.md) - [Neapolitan-Inspired Frozen Pizza Ranges](https://www.trendhunter.com/trends/dr-oetker-suprema.md) - [Authentic Italian Frozen Pizzas](https://www.trendhunter.com/trends/tuscanini-reserve-frozen-pizzas.md) - [Extra-Crispy Frozen Pizzas](https://www.trendhunter.com/trends/detroit-style-pizza.md) - [Artisanal Triple-Meat Frozen Pizzas](https://www.trendhunter.com/trends/di-fara-pizza-three-meat.md) - [Flavorful Fakeaway Frozen Pizzas](https://www.trendhunter.com/trends/new-yorkstyle-frozen-pizza-range.md) - [Brick Oven-Crust Pizzas](https://www.trendhunter.com/trends/brickovencrust-pizza.md)