# Low-Cost Italian Meal Deals The Nisa Italian Family Meal Deal is Priced at Just £6 By Michael Hemsworth | Published 2022-04-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/italian-family-meal-deal References: [talkingretail](https://www.talkingretail.com/news/industry-news/nisa-launches-italian-family-meal-deal-for-6-19-04-2022/) & [nisalocally](https://www.nisalocally.co.uk)  The [Nisa](https://www.trendhunter.com/trends/bangers-and-mash-deal) Italian family meal deal is being launched by the UK retailer as a midweek meal option for consumers to pick up that's focused on high-quality ingredients and value. The [midweek meal deal](https://www.trendhunter.com/trends/feed-the-family-for-a-fiver-campaign) consists of everything needed to make a fresh lasagne including 500-grams of ground beef, 500-grams of lasagna sheets, a three-pack of onions, 500-grams of Italian passata and 430-grams of white lasagna sauce. Priced at just £6, the meal deal is being launched on April 20 through May 10 alongside a Hereford Tempranillo [Malbec](https://www.trendhunter.com/trends/trivento) wine promotion for just £5.50 that's perfect for serving with the meal. Promotions Manager Laura O'Hearne commented on the new Nisa Italian family meal deal saying, "Lasagne is a comfort food and an all-round family favourite. Its versatility means it can be cooked and eaten fresh as a romantic date-night supper along with a bottle of wine, or prepared and frozen on a weekend ready to quickly transfer to the oven during the week after a long day at work. With cost of living on the rise, shoppers will be looking to save money where possible over the next few months." ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 8% | Activity: 4% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Value-focused Meal Deals:** Opportunity for restaurants and food retailers to offer affordable and high-quality meal deals to attract price-conscious consumers. - **Midweek Meal Options:** Opportunity for food retailers to offer convenient and easy-to-prepare meal options for busy consumers during the workweek. - **Comfort Food Options:** Opportunity for food retailers and restaurants to offer classic and comforting dishes that appeal to consumers seeking nostalgia and familiarity. ### Where This Applies - **Grocery Retail:** Opportunity for grocery retailers to offer affordable and easy-to-prepare meal options for busy consumers looking to save money on food. - **Restaurant:** Opportunity for restaurants to offer affordable and comforting meal options to attract customers seeking classic and satisfying dishes. - **Meal Kit Delivery:** Opportunity for meal kit delivery services to provide affordable and easy-to-prepare meal options for busy consumers seeking homemade meals without the hassle of grocery shopping. ## Related on Trend Hunter - [Traditional Midweek Meal Deals](https://www.trendhunter.com/trends/bangers-and-mash-deal.md) - [Summertime Grocer Meal Deals](https://www.trendhunter.com/trends/nisa-big-deal.md) - [Frozen Food Retailer Promotions](https://www.trendhunter.com/trends/nisa-5-freezer-deal.md) - [Ready-Made Italian Dishes](https://www.trendhunter.com/trends/carluccio.md) - [Stay-at-Home Grocer Deals](https://www.trendhunter.com/trends/nisa-the-big-deal.md) - [Value-Minded Grocer Meal Deals](https://www.trendhunter.com/trends/asda-meal-deal.md) - [Low-Cost eCommerce Meals](https://www.trendhunter.com/trends/londons-best-value-meal-deal.md) - [Social Good Ready Meals](https://www.trendhunter.com/trends/sainsburys-italian-style-ready-meals.md) - [Heat-and-Eat Spanish Cuisine Meals](https://www.trendhunter.com/trends/denada-ready-meals.md)