# Grab-and-Go Italian Eateries 'The Sosta' Brings Fresh, Healthy and Authentic Cuisine to NYC By Laura McQuarrie | Published 2017-07-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/italian-eateries References: [wellandgood](https://www.wellandgood.com/good-food/sosta-new-york-by-chloe-co-founder/) & [thesosta](http://thesosta.com/) There are thousands of Italian eateries that have opened over time, but The Sosta is setting itself apart as a new destination in New York City that puts a fresh, feminine spin on [authentic Italian eats](https://www.trendhunter.com/trends/oretta-downtown). Items on the menu at The Sosta include salads, seasonal bowls, focaccia sandwiches, pastas that are made freshly in-house every day, as well as meatballs that can be ordered as sides. For those who adhere to restricted diets, some of the specialty items on the menu include [zucchini noodles and gluten-free pasta](https://www.trendhunter.com/trends/readytoeat-pasta). The Sosta is a new venture from By Chloe co-founder Samantha Wasser and chef Ali LaRaia. As LaRaia puts it, "The idea came from road-tripping through Italy and being able to stop at the gas stations, called auto grills, and getting really good coffee and pasta at an affordable price." ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 47% | Activity: 62% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Fast Casual Italian:** Entrepreneurs can develop restaurants that offer authentic Italian food in an efficient, fast-casual format. - **Health-conscious Cuisine:** There is a growing demand for restaurants that cater to customers with dietary restrictions or who are looking for healthier options. - **Feminine Branding:** Creating a brand that appeals to women with a fresh, feminine spin on the traditional Italian eatery can attract a diverse demographic of customers. ### Where This Applies - **Restaurant Industry:** Restaurants can innovate by offering authentic Italian cuisine in a fast, casual format, and catering to health-conscious customers. - **Food Marketing:** Marketing firms can assist restaurateurs in creating a brand with a feminine twist that appeals to a wider range of customers. - **Food Production:** Companies that are able to provide fresh, high-quality ingredients to Italian restaurants can differentiate themselves in an increasingly competitive market. ## Related on Trend Hunter - [Remixed Italian Sandwiches](https://www.trendhunter.com/trends/di-stefano-mozz.md) - [Italian-Inspired Salad Bowls](https://www.trendhunter.com/trends/boia-de-bowl.md) - [Toronto Italian Food Delivery Services](https://www.trendhunter.com/trends/porta.md) - [Italian Cafe-Inspired Refreshments](https://www.trendhunter.com/trends/italianinspired-menu.md) - [Instant Pasta Snack Pots](https://www.trendhunter.com/trends/pasta-nostra.md) - [Expanding Pasta Institutions](https://www.trendhunter.com/trends/lina-stores.md) - [Italian-Style Pasta Bowls](https://www.trendhunter.com/trends/portofino-bowl.md) - [Italian Food Markets](https://www.trendhunter.com/trends/italian-deli-co.md) - [Affordable Chef-Made Meals](https://www.trendhunter.com/trends/chefmade-meals.md)