# Vegan-Friendly Footwear 'di Romeo' Presents Cruelty-Free Shoes By Emanuele Dal Carlo | Published 2012-02-08 | Updated 2012-02-12 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/italian-cruelty-free-shoes1 References: [diromeo.it](http://diromeo.it/en/catalogue/autumn-winter/man/footwear) & [diromeo.it](http://diromeo.it/en/catalogue/autumn-winter/woman/footwear/) Finally you can enjoy stylish, trendy and original Italian shoes and keep an ethic, green and humane lifestyle with 'di Romeo.' A small Italian company, di Romeo was recently founded by a group of [vegan guys](https://www.trendhunter.com/trends/vegan-slippers). The company has now launched its new collection of [cruelty-free Italian shoes](https://www.trendhunter.com/trends/fw25-vegan-leather) in an effort to offer potential customers the style and flair of Italian creativity. Its motto is “Animal Free Italian Fashion," according to the company site, which offers a wide range of shoes all made of anti-bacterial, resistant and most of all cruelty-free materials. A green asterisk (taken from their logo) is also embroidered on every product, a small sign that people can use to spot if others use cruelty-free shoes or not. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 79% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Vegan Footwear:** Disruptive innovation opportunity: Develop innovative materials and manufacturing processes to create stylish and eco-friendly vegan shoes. - **Cruelty-free Fashion:** Disruptive innovation opportunity: Create a new market by offering cruelty-free alternatives to traditional fashion products, appealing to consumers concerned about animal welfare. - **Ethical Italian Fashion:** Disruptive innovation opportunity: Combine Italian craftsmanship with ethical principles to create a new niche market in the fashion industry that values both style and sustainability. ### Sectors Adopting This - **Footwear:** Disruptive innovation opportunity: Embrace innovative and cruelty-free materials to disrupt the traditional footwear industry and cater to the growing market demand for vegan-friendly products. - **Fashion:** Disruptive innovation opportunity: Integrate cruelty-free and ethical practices into the fashion industry to attract conscious consumers and transform the industry's sustainability standards. - **Italian Craftsmanship:** Disruptive innovation opportunity: Combine Italian heritage and craftsmanship with sustainable practices to create a unique market for ethically produced fashion and lifestyle products. ## Related on Trend Hunter - [PETA-Approved Leather Alternatives](https://www.trendhunter.com/trends/biodegradable-leather-alternative.md) - [Premium Italian Footwear Brands](https://www.trendhunter.com/trends/girotti.md) - [Chic Ballet Mesh Flats](https://www.trendhunter.com/trends/dreaming-ballet-mesh-flats.md) - [Petroleum Product-Free Shoes](https://www.trendhunter.com/trends/the-ripple-shoe.md) - [Vegan Fashionable Boundering Shoes](https://www.trendhunter.com/trends/athletic-bouldering-shoe.md) - [Eco-Friendly Sneaker Constructions](https://www.trendhunter.com/trends/melissa-1.md) - [Algae-Made Slippers](https://www.trendhunter.com/trends/vegan-slippers.md) - [Sustainable Dad-Style Sneakers](https://www.trendhunter.com/trends/reformation-1.md) - [Animal-Free Material Purses](https://www.trendhunter.com/trends/gucci-horsebit-1955-bag.md)