# Italian Beer Brand Installations The House of Peroni Pavilion + Installation is Located in London By Jamie Danielle Munro | Published 2014-05-08 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/italian-beer References: [designboom](http://www.designboom.com/architecture/shiro-studio-house-of-peroni-pavilion-installation-london-05-08-2014/) & [shiro-studio](http://www.shiro-studio.com/) When it comes to Italian beer, [Peroni](https://www.trendhunter.com/trends/peroni-smith-lumen) is at the top of the competition. To up the company's image even more, the brand hired Shiro Studio to put together an [installation and pavilion](https://www.trendhunter.com/trends/loacker-galaxy) that showcased Peroni's distinct qualities and forward-thinking abilities. According to DesignBoom, "the design is based on the Italian beer brand’s heritage and style, and sits in contrast against a listed Georgian building." The structure definitely stands out when walking along the London streets, which are quite dull in comparison to the vibrant blue color of the pavilion for the Italian beer brand. Inside people can find various types of installations for their perusal. The real question is whether or not free beer awaits inside? Photo Credits: [designboom](http://www.designboom.com/architecture/shiro-studio-house-of-peroni-pavilion-installation-london-05-08-2014/), [shiro-studio](http://www.shiro-studio.com/) ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 29% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Beer Brand Installations:** Opportunity for beer brands to create unique installations to showcase their distinct qualities and innovative abilities. - **Forward-thinking Design:** Growing trend of using creative and innovative design to enhance brand image and create standout experiences for customers. - **Heritage-inspired Structures:** Increasing interest in incorporating heritage and cultural references into architectural designs to create a sense of authenticity and uniqueness. ### Where This Applies - **Beverage:** Beverage brands can leverage installations and immersive experiences to differentiate themselves in a competitive market and attract consumers. - **Design:** Design firms have the opportunity to partner with brands to create unique and visually striking installations that showcase brand identity and values. - **Hospitality:** Hotels, restaurants, and event spaces can incorporate innovative design and installations to enhance guest experiences and create memorable environments. ## Related on Trend Hunter - [Redesigned Bold Beer Brands](https://www.trendhunter.com/trends/peroni-smith-lumen.md) - [Transportive Italian Pop-Ups](https://www.trendhunter.com/trends/event-at-tiff-2024.md) - [Movie Launch Beer Popups](https://www.trendhunter.com/trends/peroni-elevates-tiff-experience.md) - [Iconic Film Launch Activations](https://www.trendhunter.com/trends/peroni-nastro-azzurro.md) - [Icy Italian Beer Refreshments](https://www.trendhunter.com/trends/peroni-italian-beer-ice.md) - [Festival Hospitality Partnerships](https://www.trendhunter.com/trends/peroni-nastro.md) - [Italian Lager Packaging Updates](https://www.trendhunter.com/trends/peroni-nastro-azzuro.md) - [Live Cocktail Demos](https://www.trendhunter.com/trends/house-of-peroni-nastro.md) - [Italian Beer Partnerships](https://www.trendhunter.com/trends/itallian-tradition.md)