# Translucent Cement Italcementi Group Creates Innovative Concrete Material By Matt Ho | Published 2011-01-06 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/italcementi-group References: [popsci](http://www.popsci.com/bown/2010/product/italcementi-ilight) & [techi](http://www.techi.com/2010/05/italian-pavilion-built-with-transparent-cement/) Italcementi Group has created a ground-breaking material that drew a lot of attention at the Shanghai Expo. The Italian cement company has invented a [transparent cement](https://www.trendhunter.com/trends/luminescent-bricks), which they used to build the [Italian pavilion](https://www.trendhunter.com/trends/morocco-pavilion) at the expo. Although the mixture of the concrete isn't clear, the company promises that it is stronger and more cost-effective in comparison to [regular concrete](https://www.trendhunter.com/trends/the-tor-alva). While it may not be 100% transparent, it's still an incredible innovation that may bring light to concrete buildings in the future. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 75% | Activity: 65% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Transparent Concrete:** The development of transparent concrete opens up opportunities for creating visually stunning and modern architectural designs. - **Stronger Concrete:** The creation of a stronger concrete material presents opportunities for more durable and sustainable infrastructure construction. - **Cost-effective Construction:** The invention of a more cost-effective concrete solution can lead to increased efficiency and affordability in the construction industry. ### Where This Applies - **Architecture:** The field of architecture can leverage transparent concrete to create unique building designs that incorporate natural light and transparency. - **Infrastructure:** The infrastructure industry can benefit from the use of stronger concrete materials to build longer-lasting and resilient structures. - **Construction:** The construction industry can adopt the use of cost-effective concrete solutions to reduce project expenses and improve profitability. ## Related on Trend Hunter - [Shrimp Cell-Fused Cements](https://www.trendhunter.com/trends/shrimp-cell-fused-cement.md) - [Performance-Driven Minimalist Tiles](https://www.trendhunter.com/trends/minimalist-tile.md) - [Premium Bengali Cements](https://www.trendhunter.com/trends/bangur-marble-cement.md) - [Daylight-Responsive Brick Designs](https://www.trendhunter.com/trends/luminescent-bricks.md) - [Lighthouse-Functioning Concrete Structures](https://www.trendhunter.com/trends/concrete-pavilion.md) - [Transparent Bean Bag Furniture](https://www.trendhunter.com/trends/transparent-bean-bag.md) - [Carbon-Negative Artificial Sand](https://www.trendhunter.com/trends/artificial-sand.md) - [Weather-Resistant Hexagonal Tiles](https://www.trendhunter.com/trends/asak-flyt.md) - [Eco-Friendly Glass Materials](https://www.trendhunter.com/trends/lionglass.md)