# Blunt Safe Sex Campaigns IT T-Shirts Give You No Excuse Not to Use a Condom By Robert Osbahr | Published 2009-12-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/it-t-shirts References: [TeezITnow](http://www.TeezITnow.com) & [teezitnow](http://www.teezitnow.com/mens-t-shirts.html) IT is a new brand of condom that promotes safe sex through funny innuendos, and their shirts feature a condom affixed to the shirt with [Velcro](https://www.trendhunter.com/trends/sun-home-infrared-sauna-blanket). IT t-shirts are not about promoting sex, but instead about promoting safe sex. Each shirt comes with two extra condoms, just in case. Partial proceeds from the sale of the IT t-shirts go to benefit various non-profit AIDS organizations. According to IT, parents have been using these condom-covered t-shirts to have “The Talk.” They certainly eliminate any excuse a man would have *not* to use a condom! ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 74% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Safe Sex Promotion:** The IT brand of condoms and t-shirts uses humor and innovative design to promote safe sex and raise awareness about AIDS. - **Condom Fashion:** The use of Velcro to affix a condom to a t-shirt opens up possibilities to inculcate safe sex messaging within the fashion industry. - **Parental Education:** Condom-covered t-shirts have become a tool for parents to initiate conversations about safe sex with their children, providing an opportunity for innovative parental education programs. ### Who This Affects Most - **Condom Manufacturing:** The IT brand's unique approach to promoting safe sex presents an opportunity for condom manufacturers to explore creative packaging and messaging techniques. - **Fashion and Apparel:** The condom-affixed t-shirts demonstrate the potential for incorporating safe sex messaging into fashionable apparel, thereby combining aesthetics with social responsibility. - **Education and Non-profit Organizations:** Non-profit AIDS organizations and educational institutions can leverage condom-covered t-shirts as a tool to engage in conversations about safe sex, fostering innovative educational initiatives. ## Related on Trend Hunter - [Senior Safe Sex Campaigns](https://www.trendhunter.com/trends/fcking-old.md) - [Fictional AI-Powered Condoms](https://www.trendhunter.com/trends/manforce-condoms.md) - [Condom Brand Bundles](https://www.trendhunter.com/trends/condom-brand1.md) - [Vegetable-Themed Condoms](https://www.trendhunter.com/trends/the-rise-of-horticulture.md) - [Sexual Wellness Streetwear Collabs](https://www.trendhunter.com/trends/goat-condom.md) - [Health Awareness Undergarments](https://www.trendhunter.com/trends/underaware.md) - [Promotional Condom Delivery Campaigns](https://www.trendhunter.com/trends/condom-delivery1.md) - [Ultra-Femme Contraceptive Products](https://www.trendhunter.com/trends/nixit-1.md) - [Silicone Condom Cases](https://www.trendhunter.com/trends/silicone-condom-cases.md)