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# Canadian Social Media Platform Ads
TikTok Launches its First-Ever Campaign in Canada

By Grace Mahas | Published 2020-10-09 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/it-starts-on-tiktok
References: [newsroom.tiktok](https://newsroom.tiktok.com/en-us/it-starts-on-tiktok)

[TikTok](https://www.trendhunter.com/trends/booktok-book-club), the popular social media platform that has made an impact on every facet of Canadian culture–from arts to food to beauty, fashion and film–recently launched its [first-ever ad campaign in Canada](https://www.trendhunter.com/trends/made-by-canadians-for-canadians), called 'It Starts on TikTok.' The campaign showcases how the platform helps "propel unique and inspiring content into memorable cultural moments and movement." TikTok helps users develop hobbies, find communities, and even create careers and its new campaign celebrates this community.

TikTok embraces creativity, self-expression, inclusion, and different dimensions of diversity and its new 30-second ad encompasses these concepts. The It Starts on TikTok campaign features three of the country’s [top TikTok creators](https://www.trendhunter.com/trends/the-hacksmith) including Edmonton-based NotoriousCree; Canadian-Filipino twins based in Toronto, CaleonTwins; and actor and artist based in Toronto, Bomanizer.

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 73% | Activity: 88% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Why This Trend Is Growing

- **Social Media Advertising:** Disruptive innovation opportunity: Develop innovative ad formats and targeting strategies to maximize reach and engagement on social media platforms.
- **Content Creation Communities:** Disruptive innovation opportunity: Create platforms or tools that facilitate collaboration among content creators and support the growth of creative communities.
- **Influencer Marketing:** Disruptive innovation opportunity: Develop new methods to identify, connect, and collaborate with influencers to amplify brand messages and reach target audiences.

### Industries Being Reshaped

- **Digital Advertising:** Disruptive innovation opportunity: Integrate AI-powered algorithms and analytics to optimize ad placement and improve ad performance in the digital advertising industry.
- **Social Media Platforms:** Disruptive innovation opportunity: Enhance user experiences through personalized content recommendations and interactive features on social media platforms.
- **Marketing Agencies:** Disruptive innovation opportunity: Offer specialized services in social media marketing and influencer partnerships to help brands navigate the evolving landscape of digital advertising.

## Related on Trend Hunter

- [Branded TikTok Book Campaigns](https://www.trendhunter.com/trends/booktok-book-club.md)
- [TikTok Film Premiere Partnerships](https://www.trendhunter.com/trends/tiff-2022.md)
- [Creator-Based Marketing Opportunities](https://www.trendhunter.com/trends/branded-mission.md)
- [Social Media TV Expansions](https://www.trendhunter.com/trends/tiktok-tv.md)
- [App-Based Culture Initiatives](https://www.trendhunter.com/trends/api-trailblazers-program.md)
- [App-Based Marketing Tips](https://www.trendhunter.com/trends/made-for-tiktok-series.md)
- [In-Arena Content Spaces](https://www.trendhunter.com/trends/creator-zone.md)
- [Creator Content Hubs](https://www.trendhunter.com/trends/tiktok-3.md)
- [Positive Social Media Campaigns](https://www.trendhunter.com/trends/tumblr-campaign.md)