# Comical Tourism Slogans 'It's More Fun in the Philippines' Campaign Goes Viral By Katherinev123 | Published 2012-01-10 | World Source: Trend Hunter, https://www.trendhunter.com/trends/it-s-more-fun-in-the-philippines References: [adage](http://adage.com/article/creativity-pick-of-the-day/philippines-tourism-campaign-viral/231991/) & [itsmorefuninthephilippines](http://itsmorefuninthephilippines.com/) The Philippines Department of Tourism, together with [BBDO Guerrero Manila](https://www.trendhunter.com/trends/philippine-airlines), has created a campaign that is going viral among the country's residents and the campaign's [Facebook](https://www.trendhunter.com/trends/cape-town) fans. The 'It's More Fun in the Philippines' campaign kicked off with a few photos and the accompanying catchy slogan. For example, one ad shows the image of a barbecued pig, along with the words, "Planking. More Fun in the Philippines." What began as a simple tourism initiative turned into a viral campaign, with the result a growing list of 'It's More Fun in the Philippines' ads being created by fans themselves. If you visit the campaign's [Facebook page](https://www.facebook.com/pages/Its-More-Fun-In-The-Philippines/320128281352416), you'll see some of the unique and funny ads fans have made using the campaign slogan. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 93% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Why This Trend Is Growing - **Viral Tourism Campaigns:** Exploring creative and humorous approaches to promoting travel destinations can lead to viral marketing success. - **User-generated Advertising Content:** Encouraging fans and customers to create their own ads based on a campaign slogan can increase engagement and brand awareness. - **Humor in Marketing:** Using humor as a marketing strategy can help capture attention, create a positive brand image, and increase audience engagement. ### Industries Being Reshaped - **Tourism and Travel:** The use of comical slogans and viral marketing campaigns can disrupt traditional tourism advertising and attract a wider audience. - **Advertising and Marketing:** The success of user-generated content in tourism campaigns provides opportunities for companies to incorporate this strategy into their advertising strategies. - **Social Media and Online Platforms:** The 'It's More Fun in the Philippines' campaign demonstrates the power of social media in amplifying the reach and impact of a marketing campaign. ## Related on Trend Hunter - [Naturally Inspired Tourism Campaigns](https://www.trendhunter.com/trends/slovenian-tourist-board.md) - [Humorous Fun-Forward Ads](https://www.trendhunter.com/trends/six-flags.md) - [Viral Slogan-Inspired Campaigns](https://www.trendhunter.com/trends/manscaped1.md) - [Comedic Cruise Spots](https://www.trendhunter.com/trends/its-different-out-here.md) - [Virtual Game Tourism Campaigns](https://www.trendhunter.com/trends/cape-town.md) - [Telenovela-Inspired Safety Videos](https://www.trendhunter.com/trends/philippine-airlines.md) - [Conscientious Tourism Campaigns](https://www.trendhunter.com/trends/against-overtourism.md) - [Free-Spirited Rum Commercials](https://www.trendhunter.com/trends/rum-commercial.md) - [Airline Highlight Advertisements](https://www.trendhunter.com/trends/spirit-airlines-more-fly.md)