# Phallic Congratulatory Cards 'It's a Boy' Direct Mail Piece Places Infantile Private Parts By Armida Ascano | Published 2010-11-24 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/it-s-a-boy References: [adsoftheworld](http://adsoftheworld.com/media/dm/its_a_boy_card) & [adsoftheworld](http://adsoftheworld.com) The 'It's a Boy' direct mail piece may make a few people a little uncomfortable; however, there is no denying the [great use of medium](https://www.trendhunter.com/trends/scratchandsniff-ooh-campaign) with this promotional item. The piece plays on the concept of your baby's private parts, leaving a conveniently placed hole for the recipient's finger to go through. The piece boasts an astonishingly simple, yet effective execution and concept. The 'It's a Boy' direct mail piece makes its point in the [most straightforward way possible](https://www.trendhunter.com/trends/mwcurated). ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 90% | Activity: 98% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Controversial Marketing:** Phallic Congratulatory Cards can be seen as a controversial marketing strategy, but it sure grabs people's attention. - **Direct Mail Innovations:** The 'It's a Boy' direct mail piece is a unique and memorable way to promote and market a product or service. - **Humorous Advertising:** The use of humor is a great way to make a brand more relatable and memorable. ### Industries Being Reshaped - **Advertising:** Phallic Congratulatory Cards are a new way to grab the audience's attention and bring brand awareness. - **Direct Mail Marketing:** The 'It's a Boy' direct mail piece shows the importance of creativity and innovation in direct mail marketing. - **Greeting Card:** This kind of marketing strategy can open new ways of greeting cards and gifts to the market. ## Related on Trend Hunter - [Cheeky Infant Formula Campaigns](https://www.trendhunter.com/trends/good-start.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Candid Celebration Campaigns](https://www.trendhunter.com/trends/theres-an-edible-for-that.md) - [Peeling Cheese Packaging Billboards](https://www.trendhunter.com/trends/babybel-billboard.md) - [Cheeky Sports-Inspired Diaper Campaigns](https://www.trendhunter.com/trends/huggies1.md) - [Biologically Shaped Musical Gadgets](https://www.trendhunter.com/trends/balls-in-concert.md) - [Redesigned Father's Day Cards](https://www.trendhunter.com/trends/fathers-day-redesign.md)