# Watercolor Fashion The Spring Awakening Spread in IT Post Spring Summer 2010 Keeps Things Soft By Vittoria Natarelli | Published 2010-08-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/it-post-spring-summer-2010 References: [cartoonstyles.blogspot](http://cartoonstyles.blogspot.com/2010/08/spring-awakening.html) & [forums.thefashionspot](http://forums.thefashionspot.com/showpost.php?p=7682983&postcount=510) The 'Spring Awakening' spread in the IT Post Spring Summer 2010 issue keeps things soft, fresh and fun, with models Siri Tollerod & Sofi Berelidze. Photographed by Chadwick Tyler, the spread captures the ultimate in [summer looks with pinks and greens](https://www.trendhunter.com/trends/vowels-1) being a main color combination as styled by Yi Guo. 'Spring Awakening' in the IT Post Spring Summer 2010 issue also features a great hair style -- a simple thin braid just above the hair line with a teased bouffant. It definitely adds an [extra feminine touch](https://www.trendhunter.com/trends/wild-rose-sparrow) to this already sweet spread! ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 75% | Activity: 72% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Why This Trend Is Growing - **Watercolor Fashion:** Disruptive innovation opportunity: Utilizing watercolor techniques in fashion design to create soft, fresh, and fun looks. - **Soft Color Combinations:** Disruptive innovation opportunity: Experimenting with soft color combinations like pinks and greens to create unique and visually appealing fashion styles. - **Feminine Hair Styles:** Disruptive innovation opportunity: Developing innovative hair styling techniques, like the simple thin braid just above the hairline with a teased bouffant, to add extra femininity to fashion spreads. ### Industries Being Reshaped - **Fashion Design:** Disruptive innovation opportunity: Incorporating watercolor techniques and soft color combinations into fashion design to create visually striking and unique collections. - **Photography:** Disruptive innovation opportunity: Exploring creative ways to capture watercolor fashion and soft color combinations through photography techniques to create captivating fashion spreads. - **Hair Styling:** Disruptive innovation opportunity: Experimenting with new and unique hair styling techniques, like the thin braid and teased bouffant, to enhance fashion spreads and add a feminine touch. ## Related on Trend Hunter - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Tranquil Spring Apparel](https://www.trendhunter.com/trends/livms-soul-place-series.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md) - [Neutral Tonal Spring Streetwear](https://www.trendhunter.com/trends/carhartt-wip-6.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Fabric-Centric Spring Fashion Capsules](https://www.trendhunter.com/trends/sage-nation-5.md) - [Transitional Spring Collections](https://www.trendhunter.com/trends/splendid-srping-2025.md)