# 70s-Mocking Tech Commercials Microsoft's 'Don't Get Stuck in the IT Past' is Retro By Josh Mears | Published 2012-01-06 | Updated 2012-01-30 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/it-past References: [enter.oneclub.org](http://enter.oneclub.org/viewentries/#14679) & [vm-limited](http://www.vm-limited.com/) Window’s 'Don't Get Stuck in the IT Past' commercial travels back in time to the 70s. Riddled with handlebar mustaches and [powder blue suits](https://www.trendhunter.com/trends/mens-wearhouse), the television entices people to stay away from [outdated IT](https://www.trendhunter.com/trends/vintageinspired-technology-tech-brand-kickbacks-discman-is-nostalgic) and get private cloud solutions from the trusted brand of [Microsoft](https://www.trendhunter.com/trends/windows-xp-crocs). Cloud computing services allow users to hold and store data safely and securely in cyberspace. The spot features a severely dated salesman trying to connect with consumers when clearly he is stuck in the “IT past." The man in the ad has all of the class and the charm of a used car salesman, but all the charm in the world doesn't make him cutting edge and up-to-date. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 35% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What's Driving This Trend - **70s-mocking Tech Commercials:** Disruptive innovation opportunity: Creating retro-style commercials that highlight the benefits of modern technology and urge consumers to upgrade. ### Who This Affects Most - **Cloud Computing Services:** Disruptive innovation opportunity: Developing innovative private cloud solutions that offer enhanced security and data storage capabilities. ## Related on Trend Hunter - [Tech-Inspired Footwear](https://www.trendhunter.com/trends/microsoft-crocs.md) - [Software-Inspired Clog Designs](https://www.trendhunter.com/trends/windows-xp-crocs.md) - [Millennium Operating System Sweaters](https://www.trendhunter.com/trends/windows-ugly-sweater-bliss-edition.md) - [Nostalgic Long-Form Infomercials](https://www.trendhunter.com/trends/mint-mobile-mintfomercial.md) - [Auction-Inspired Technology Commercials](https://www.trendhunter.com/trends/apple-data-auction-commercial.md) - [Humorous AI-Forward Spots](https://www.trendhunter.com/trends/act-like-you-know.md) - [Short Film-Inspired Ads](https://www.trendhunter.com/trends/the-underdogs.md) - [Millennium Era OS Footwear](https://www.trendhunter.com/trends/microsoft-windows-xp-x-crocs.md) - [Nostalgic Gaming Snacks](https://www.trendhunter.com/trends/gaming-snacks.md)