# Charitable Lipcare Campaigns ChapStick's Pride Month Campaign Supports LGBTQ+ Communities By Colin Smith | Published 2022-06-02 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/it-gets-better-project References: [chapstick](https://www.chapstick.com/discover/fan-favorites/limited-edition/cotton-candy-pride) & [itgetsbetter.org](https://itgetsbetter.org/)  ChapStick announced a campaign for Pride Month that will result in a large donation to the It Gets Better Project. This project is a nonprofit organization that strives to uplift, and provide support for, the [LGBTQ](https://www.trendhunter.com/trends/pflag-canada)+ community with a focus on LGBTQ+ youth. The donation from ChapStick will be based on the sales from its Pride Month-themed lip care product, '[Love Wins'](https://www.trendhunter.com/trends/love-wins) lip balm. This lip balm is available online in packs of 12, 0.15-oz tubes for $24 USD. ChapStick will donate 100% of the proceeds gained from selling this product, plus an additional $25,000 USD regardless of the number of lip balms sold. In addition to launching this lip balm and supporting the It Gets Better Project, ChapStick also debuted an [Instagram](https://www.trendhunter.com/trends/neon-pink-block-party-lemonade) filter named #ProudLips. This hashtag can be used to showcase #ProudLips moments, such as a kiss to a friend or loved one. Image Credit: ChapStick ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 26% | Activity: 31% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What Makes This Trend Stand Out - **Socially Responsible Campaigns:** Brands can implement socially responsible campaigns to support marginalized communities and earn customer loyalty. - **Cause Marketing:** Cause marketing is an effective way for businesses to support a charitable cause and increase brand visibility and customer engagement. - **Product Tie-ins:** Brands can collaborate with non-profit organizations to create products that support a cause, providing a new revenue stream for the charity and generating positive publicity for the brand. ### Sectors Adopting This - **Beauty and Personal Care:** Beauty and personal care companies can support social causes through product tie-ins and marketing campaigns, while also promoting inclusivity and diversity. - **Non-profit:** Non-profit organizations can partner with brands to create product tie-ins and social campaigns that raise awareness and support for their cause. - **Retail:** Retailers can participate in cause marketing campaigns and product tie-ins to support social causes, engage customers and increase sales. ## Related on Trend Hunter - [2SLGBTQIA+ Youth-Focused Fundraising Campaigns](https://www.trendhunter.com/trends/pflag-canada.md) - [Pride Month Cosmetic Campaigns](https://www.trendhunter.com/trends/nivea-proud-in-your-skin.md) - [Pride-Celebrating Skincare Campaigns](https://www.trendhunter.com/trends/2025-pride-campaign.md) - [Pride-Supporting Cosmetic Campaigns](https://www.trendhunter.com/trends/sephora-and-haus-labs-by-lady-gaga.md) - [Adorable Pride-Celebrating Beauty Sets](https://www.trendhunter.com/trends/limitededition-pride-collection.md) - [Pride Month Candy Branding](https://www.trendhunter.com/trends/skittles-pride-packaging.md) - [Charitable Lip Beauty Initiatives](https://www.trendhunter.com/trends/watier.md) - [Philanthropic Cosmetic Brand Initiatives](https://www.trendhunter.com/trends/kiehls-open-doors.md) - [Pride-Themed Acne Treatments](https://www.trendhunter.com/trends/acne-healing-dots.md)