# Extreme Overlanding SUVs The Isuzu Basecamp AT35 is Built with Comfort and Versatility in Mind By Michael Hemsworth | Published 2025-03-20 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/isuzu-basecamp-at35 References: [newatlas](https://newatlas.com/automotive/isuzu-basecamp-dmax-at35-extreme-camping/) & [isuzumedia](https://www.isuzumedia.co.uk/releases/569)  [Overlanding has crept up in popularity](https://www.trendhunter.com/trends/storyteller-overland) in recent years as a way to help travelers explore more with less work, which is seeing brands respond with new ways to support the lifestyle like the [Isuzu](https://www.trendhunter.com/trends/isuzu-dmax-expedition-edition) Basecamp AT35. The vehicle is based on the brand's D-Max AT35 with a 1,898cc inline four diesel engine that's rated to pump out up to 162-horsepower with a top speed of 112mph and a 3.5-ton towing capacity. The vehicle is paired with a hardtop canopy and a [hardshell rooftop tent](https://www.trendhunter.com/trends/2026-supertramp-paragon) with a ladder and sky-facing window, while also featuring a compact fridge, three-element gas stove, 12-liter collapsible sink and more. The Isuzu Basecamp AT35 is priced at £52,495, which positions it as a competitive option price-wise but is only available at present in the UK. Image Credit: Isuzu UK ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 84% | Activity: 72% | Freshness: 37% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Compact Travel Amenities:** The incorporation of compact amenities like a fridge and a collapsible sink in overlanding vehicles signals a trend towards integrating homely comforts in outdoor adventure gear. - **Sky-view Tents:** The inclusion of sky-facing windows in rooftop tents indicates a growing consumer desire for stargazing features and immersive nature experiences during overland expeditions. - **Diesel Efficiency in Overlanding:** With a 1,898cc diesel engine delivering 162 horsepower, the trend points to a focus on efficiency and performance balance in the overlanding vehicle market. ### Sectors Adopting This - **Automotive Innovation:** The evolution of overlanding vehicles like the Isuzu Basecamp AT35 highlights a niche within the automotive industry focused on adventure-ready, versatile vehicle designs. - **Outdoor and Adventure Gear:** As overlanding grows in popularity, the outdoor and adventure gear industry sees a demand for integrated vehicle amenities that enhance the travel experience. - **Sustainable Tourism:** The rise of overlanding reflects a shift in the tourism industry towards eco-friendly travel options that support self-sufficiency and minimal environmental impact. ## Related on Trend Hunter - [Overlanding-Ready OEM Trucks](https://www.trendhunter.com/trends/isuzu-dmax-expedition-edition.md) - [Hyper-Rugged Camper Pickups](https://www.trendhunter.com/trends/camper-pickup.md) - [Tactical Expedition Overlanding Trucks](https://www.trendhunter.com/trends/expedition-camper.md) - [Luxury Overlanding Vehicle Models](https://www.trendhunter.com/trends/2023-27north-rexrover.md) - [Extreme Performance Overlanding Vehicles](https://www.trendhunter.com/trends/hennessey-mammoth-1000-trx-overland-edition.md) - [Adventure-Ready Overlanding Camping Trucks](https://www.trendhunter.com/trends/overland-campers.md) - [Oversized Overlanding Vehicles](https://www.trendhunter.com/trends/earthroamer-sx.md) - [Rugged Bespoke Overlanding Trucks](https://www.trendhunter.com/trends/aev-x-bliss-mobil-prospector-xl-550.md) - [Ruggedly Lightweight Campers](https://www.trendhunter.com/trends/allterrain-camper.md)