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# Phone-Controlling Timepieces
The iStick Playtime Allows for iPhone Navigation via Bluetooth

By Michael Hemsworth | Published 2013-05-05 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/istick-playtime
References: [damngeeky](http://www.damngeeky.com/2013/05/03/10994/dew-motion-istick-playtime-smart-watch-controls-iphone-inside-the-pocket.html) & [dewmotion](http://dewmotion.com)

Technology and the outdoors don't usually mesh well together, but that's something of the past with the iStick Playtime, which allows for phone control without having to physically manipulate the phone. Created by Dew Motion, the iStick Playtime looks and feels like a watch, but does so much more; Bluetooth connectivity and simple design allow it to go anywhere with the wearer.

The iStick Playtime allows users to manage the basic functions of an [iPhone](https://www.trendhunter.com/trends/tinypod1) in a simplistic, streamlined manner. Use voice commands that are connected to Siri to effortlessly control the more complex functions or use the [affixed joystick](https://www.trendhunter.com/trends/black-hole-tourbillon) to change music tracks or anything else. The waterproof and scratch-resistant design of the iStick Playtime make it an outdoorsman's best friend.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 17% | Activity: 55% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### What's Driving This Trend

- **Phone-controlled Wearables:** Disruptive innovation opportunity: Develop wearable devices that can control smartphones via Bluetooth, providing convenience and ease of use.
- **Voice-activated Technology:** Disruptive innovation opportunity: Create voice-commanded interfaces that can seamlessly control complex functions of smartphones, simplifying user interactions.
- **Rugged Outdoor Gadgets:** Disruptive innovation opportunity: Design durable and waterproof devices that cater to the needs of outdoor enthusiasts, offering reliable performance in harsh conditions.

### Who This Affects Most

- **Wearable Technology:** Disruptive innovation opportunity: Develop wearable devices that integrate with smartphones, expanding the functionalities and enhancing user experience.
- **Voice Recognition Technology:** Disruptive innovation opportunity: Advance voice-control technology to enable seamless interaction with smartphones and other devices, revolutionizing user interfaces.
- **Outdoor Recreation Equipment:** Disruptive innovation opportunity: Create rugged gadgets and accessories specifically tailored for outdoor activities, meeting the demands of adventure enthusiasts.

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