# Digital Fashion Magazines Issued by Bottege Veneta Replaces the Brand's Online Presence By Laura McQuarrie | Published 2021-04-12 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/issued-by-bottege-veneta References: [fashionunited.uk](https://fashionunited.uk/news/fashion/after-quitting-social-media-bottega-veneta-launch-digital-magazine/2021040154762) & [issuedbybottega](https://www.issuedbybottega.com/) In January, Italian fashion house [Bottega Veneta](https://www.trendhunter.com/trends/italian-bottegas) left all social media platforms but it is exploring new ways of connecting with its community through a [quarterly digital magazine](https://www.trendhunter.com/trends/maczine) called Issued by Bottega Veneta. The digital journal shares not just editorial shoots but also videos that help to tell the story of the brand and its products. At a time when many brands are doubling down on social media to make sure they can reach their target audience during a pandemic, Bottega Veneta took a different approach to connecting with its audience and collaborators. The first issue features a new music video for Missy Elliott’s 1999 Hot Boyz, where the artist can be seen dressed head-to-toe by the brand. There's also a series of black and white GIFs by photographer Danielle Neu and more content to discover in a unique way. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 68% | Activity: 57% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Why This Trend Is Growing - **Digital Fashion Magazines:** As more consumers shift to digital media consumption, brands can leverage digital fashion magazines as a way to connect with their audience and tell the story of their products. - **Social Media Detox:** As brands opt for a social media detox, they can explore alternative digital strategies to connect with and engage their audience, such as digital magazine creation. - **Video Content Marketing:** The use of video content marketing in digital fashion magazines can provide brands with a way to showcase their products in a unique and engaging way, which can potentially increase sales and improve customer engagement. ### Industries Being Reshaped - **Fashion Industry:** Digital magazines can provide fashion brands with an innovative way to showcase their products and connect with their target audience through engaging content marketing strategies. - **Publishing Industry:** The publishing industry can potentially benefit from the shift towards digital media consumption and the growth of digital fashion magazines, as they present a new avenue for content distribution and revenue generation. - **Marketing Industry:** The marketing industry can explore the use of digital fashion magazines as a new and innovative way to create engaging content and connect with their target audience in a unique way. ## Related on Trend Hunter - [Italian Bottega Discovery Initatives](https://www.trendhunter.com/trends/italian-bottegas.md) - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md) - [Fashion-Focused Substack Publications](https://www.trendhunter.com/trends/what-should-i-wear.md) - [Venice-Inspired Luxury Fragrances](https://www.trendhunter.com/trends/luxury-fragrance1.md) - [Sleek Virtual Handbag Collaborations](https://www.trendhunter.com/trends/tag-bag.md) - [Branded Canvas Accessories](https://www.trendhunter.com/trends/bottega-veneta-4.md) - [Socially Impactful NFTs](https://www.trendhunter.com/trends/nft-collection2.md) - [Digital-First Luxury Apparel](https://www.trendhunter.com/trends/mmerch-1.md) - [Digital Makeup Zines](https://www.trendhunter.com/trends/maczine.md)