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# Sustainable Subscription Services
The ISSSUE Site Ships Out Artsy, Eco-Friendly Apparel Each Month

By Jennifer Gosnell | Published 2013-07-08 | Updated 2013-07-10 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/isssue
References: [isssue](https://www.isssue.com/) & [good.is](http://www.good.is/posts/subscribe-get-a-shirt-support-a-cause)

The ISSSUE site is a clever, inventive and artsy service that allows you to invest in awesome and unique clothing while helping various causes around the world. For a 25$ monthly subscription, a 5$ donation from this amount will be made to the cause of your choice and you will receive an alternative apparel 100% ringspun cotton t-shirt with a monthly changing design by an interesting artist.

As an innovative way to get people to donate and support eco-friendly practices, ISSSUE is "tackling some of the issues in the world by partnering with non-profits who are making a difference." Subscribe to ISSSUE for a monthly clothing and donation adventure.

**Contact Information**
ISSSUE [Website](https://www.isssue.com/)
ISSSUE on [Twitter](https://twitter.com/isssueclothing)
ISSSUE on [Facebook](https://www.facebook.com/IsssueClothing)
ISSSUE on [Instagram](http://instagram.com/isssueclothing/)
ISSSUE on [Pinterest](http://pinterest.com/isssue/)

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 70% | Activity: 93% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness)

## Key Themes

### What's Driving This Trend

- **Eco-friendly Subscription Services:** Create monthly subscription services that allow consumers to purchase eco-friendly products while supporting nonprofits or causes.
- **Alternative Apparel Designs:** Partner with artists to create unique and interesting designs on eco-friendly clothing as a way to entice consumers to subscribe to a monthly service.
- **Cause-driven Subscription Services:** Develop monthly subscription services that allow consumers to choose the cause or nonprofit they want to support while receiving a product in return.

### Who This Affects Most

- **Fashion and Apparel:** Fashion and apparel companies can create eco-friendly clothing lines or partner with nonprofits to create subscription services that promote sustainability and social responsibility.
- **Nonprofit Organizations:** Nonprofit organizations can partner with businesses to create cause-driven subscription services that benefit both the nonprofit and the consumer.
- **E-commerce:** E-commerce businesses can create sustainable subscription services that offer alternative, eco-friendly products and partner with nonprofits to make a positive impact on the world.

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