# Retro Glamor Shades The ISSON SS 2012 Collection Guards Your Eyes and Your Fashion Sense By Leslie Chen | Published 2011-08-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/isson-ss-2012 References: [blog.urbanoutfitters](http://blog.urbanoutfitters.com/blog/isson_eyewear_s_s_2012_collection) & [isson.au](http://isson.com.au/isson_2012/?page_id=18) Get ready for next summer with the ISSON SS 2012 collection of sunnies. Coming from Australia, the company offers a line of [stunning shades](https://www.trendhunter.com/trends/rverie-collection) that will make you look old [Hollywood](https://www.trendhunter.com/trends/persol) glamorous. The ISSON SS 2012 line offers everything from [cat eyes to circle-shaped lenses](https://www.trendhunter.com/trends/artsy-eyewear-collection) to ensure your eyes are safe from the sun while promising a fierce look for you. Don't settle for just any pair of sunglasses; the ones offered from ISSON will have you summer-ready in no time. **Implications** - Shoppers look for products that complete a function while providing an air of luxury. Items that feature a glamorous element appeal to those who desire a higher status than their fellow consumers. In order to increase their revenue, a company could develop more designs that contain a quality of exclusivity. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 57% | Activity: 35% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Luxury Sunglasses:** Create glamorous and exclusive designs to appeal to consumers seeking higher status. - **Vintage-inspired Eyewear:** Design sunglasses with throwback styles that cater to consumers looking for a unique fashion statement. - **Sustainable Sunnies:** Design collections that prioritize eco-friendly materials to target consumers who value sustainability. ### Industries Being Reshaped - **Fashion:** Develop exclusive and vintage-inspired sunglasses to drive higher revenue. - **Eyewear:** Cater to consumers looking for unique fashion statements with vintage-inspired sunglasses. - **Sustainable Products:** Create sustainable and eco-friendly sunglass collections to appeal to consumers who prioritize sustainability. ## Related on Trend Hunter - [Vintage Silhouette Eyewear](https://www.trendhunter.com/trends/modern-retro-collection.md) - [Modernized Vintage Summer Frames](https://www.trendhunter.com/trends/vintage-soul-collection.md) - [Elevated Overzied Sunglasses](https://www.trendhunter.com/trends/giant-vintage.md) - [70s-Style Sport Sunglasses](https://www.trendhunter.com/trends/sunski-strada.md) - [Celebrity-Curated Eyewear Collections](https://www.trendhunter.com/trends/shenseea.md) - [Ultra-Stylish Eyewear Collections](https://www.trendhunter.com/trends/inaugural-eyewear-collection.md) - [Bold Artful Summer-Ready Sunglasses](https://www.trendhunter.com/trends/asociety.md) - [IR-Blocking Sleek Sunglasses](https://www.trendhunter.com/trends/kolari-shades.md) - [Ultra-Sleek Eyewear Collections](https://www.trendhunter.com/trends/aritzia-1.md)