# Fabric Food Ads The Issey Miyake Pleats Please Campaign Depicts Delicious Fashion By Meghan Young | Published 2013-04-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/issey-miyake-pleats-please References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/04/pleats-please-anniversary/) & [isseymiyake](http://www.isseymiyake.com/brand/pleats_please.html) The Issey Miyake Pleats Please ad campaign serves up some delicious style for the spring and summer season. Of course, these particular looks featured in the print ads will have people craving something other than clothes. From [swirling ice cream cones](https://www.trendhunter.com/trends/magnum-ice-cream-ads) to slathered pieces of toast, the Issey Miyake Pleats Please ad campaign depicts [fabric-made food](https://www.trendhunter.com/trends/looks-delicious) that incapsulates many people's indulgences and cravings when it comes to fashion. Conceived and executed by Japan-based Taku Satoh Design, the Issey Miyake Pleats Please ad campaign was art directed by Taku Satoh himself. The sumptuous images were shot by photographer Yasuaki Yoshinaga and designed by Shingo Noma. The campaign celebrates the 20th anniversary of the brand's Pleats Please line. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 86% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Fabric-made Food:** The trend of incorporating fabric-made food in fashion ads presents opportunities for innovative textile designs and printing techniques. - **Indulgence in Fashion:** The trend of depicting indulgent food cravings in fashion ads provides opportunities for creating unique and attention-grabbing campaigns that appeal to consumers' desires. - **Artistic Ad Campaigns:** The trend of combining art, photography, and design in fashion ad campaigns opens up opportunities for collaboration between different creative disciplines. ### Who This Affects Most - **Fashion:** The fashion industry can leverage fabric-made food trends to create unique clothing designs and accessories that resonate with consumers. - **Textile Manufacturing:** The textile manufacturing industry has the potential to explore innovative printing techniques and materials to meet the demands of fabric-made food trends in fashion ads. - **Advertising and Marketing:** The advertising and marketing industry can capitalize on the trend of indulgence in fashion ads by developing compelling campaigns that tap into consumers' cravings and desires. ## Related on Trend Hunter - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Carefree Ice Cream Campaigns](https://www.trendhunter.com/trends/hagendazs-x-pierre-herm-campaign.md) - [Fast Food-Inspired Beachy Campaigns](https://www.trendhunter.com/trends/leo-burnett-italia.md) - [Quirky Plant-Based Food Ads](https://www.trendhunter.com/trends/gosh-food.md) - [Statement-Making Oatmeal Outfits](https://www.trendhunter.com/trends/porridge-dress.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Seasonal Interactive Fashion Installations](https://www.trendhunter.com/trends/washi-paper.md) - [Sound-Focused Ice Cream Ads](https://www.trendhunter.com/trends/magnum-ice-cream-ads.md) - [Pleated Paper Designs](https://www.trendhunter.com/trends/moleskine-and-issey-miyake.md)