# Raindrop-Inspired Fragrance Journeys The Lates Issey Miyake Perfume Evokes Springtime Rain By Kalin Ned | Published 2022-07-07 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/issey-miyake-perfume References: [isseymiyakeparfums](https://www.isseymiyakeparfums.com/womens-fragrances/a-drop-dissey/a-drop-d-issey/) & [sephora](https://www.sephora.com/ca/en/product/P500708) The 2022 Issey Miyake perfume release promises to "truly immerse you in nature." Dubbed 'A Drop d'Issey Eau de Perfum Fraîche,' the sensory experience emulates the journey of a raindrop in springtime. This inspiration is reflected both in the olfactory sensation and the aesthetic of the bottle. Ane Ayo, who is a perfumer at [Firmenich](https://www.trendhunter.com/trends/florist-eau-de-parfum), brings about the freshness of a raindrop's pure transparency as it encounters a profusion of colorful flowers. The [full-bodied floral fragrance](https://www.trendhunter.com/trends/happy-tears-eau-de-parfum) is a poetic gesture to the power of nature. This Issey Miyake perfume for women embraces the lilac, a flower whose scent is evasive and which has to be recreated by the creative talents of a skilled perfumer. Ane Ayo enhanced the sensory experience of A Drop d'Issey Eau de Perfum Fraîche with Damask rose, almond milk, and orange blossom. The murkiness of upcycled cedarwood and vanillin offer a supportive base for the floral experience. This Issey Miyake perfume is offered in a drop-shaped bottle, made out of 5% recycled glass. Emulating a raindrop or a magnifying glass that reveals the secrets of nature, the bottle was designed by Todd Bracher in all its elegance. Image Credit: Issey Miyake ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 67% | Activity: 61% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Key Themes Behind This Trend - **Nature-inspired Fragrances:** There is an opportunity to create more fragrances that are inspired by nature to appeal to consumers who value eco-friendliness and sustainability. - **Upcycling in Packaging:** By incorporating recycled materials into their product packaging, companies can appeal to environmentally conscious consumers and contribute to reducing waste. - **Multi-sensory Experiences:** Creating products that not only smell good, but also incorporate design elements that visually represent their scent can add to the overall consumer experience. ### Where This Applies - **Fragrance Industry:** The fragrance industry has the opportunity to incorporate sustainable practices and nature-inspired scents to appeal to eco-conscious consumers. - **Packaging Industry:** The packaging industry has an opportunity to increase their use of sustainable materials and design packaging that complements the product, creating a multi-sensory experience for consumers. - **Cosmetics Industry:** The cosmetics industry can pivot towards more nature-inspired fragrances and sustainable packaging to appeal to eco-conscious consumers. ## Related on Trend Hunter - [Electric Floral Fragrances](https://www.trendhunter.com/trends/dauphinette-369-eau-de-parfum.md) - [Luxury Nature-Inspired Fragrances](https://www.trendhunter.com/trends/diptyque-6.md) - [Immersive Fragrance Experiences](https://www.trendhunter.com/trends/petrichor.md) - [Aromatic Green Fragrances](https://www.trendhunter.com/trends/in-this-world-by-liis.md) - [Natural Material-Inspired Fragrances](https://www.trendhunter.com/trends/les-essences-de-diptyque.md) - [Fruity-Floral Perfume Oils](https://www.trendhunter.com/trends/watermelon-peony-perfume-oil.md) - [Fresh Luminous Fragrances](https://www.trendhunter.com/trends/yves-rochers-comme-une-vidence-perfume.md) - [Mood-Boosting Sea-Inspired Fragrances](https://www.trendhunter.com/trends/nautica-fragrances.md) - [Uplifting Tropical Fragrances](https://www.trendhunter.com/trends/my-way-ylang.md)