# Historic Fashion Boutique Locations The New Issey Miyake Boutique is Designed by Naoto Fukasawa By Kalin Ned | Published 2018-03-31 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/issey-miyake-boutique References: [dezeen](https://www.dezeen.com/2018/03/21/issey-miyake-kyoto-shop-naoto-fukasawa-machiya-house/) & [naotofukasawa](http://www.naotofukasawa.com/) The [new Issey Miyake boutique](https://www.trendhunter.com/trends/museuminspired-highfashion) in Kyoto causes fashion and history to intertwine. Japanese-based designer Naoto Fukasawa injects the label's contemporary wear into a 132 year old townhouse. One could say that the project bears a history-preserving element. The building is termed a Machiya— a [traditional structure for Kyoto](https://www.trendhunter.com/trends/studio-aluc), which is "becoming scarce", according to Dezeen, as it requires high maintenance and expensive upkeep. In creating the new space for the Issey Miyake boutique, Naoto Fukasawa sought to sustain the building's antique value. To create a "[tranquil and elegant atmosphere](https://www.trendhunter.com/trends/retail-environment)," the designer focused on the interior and rearranged the space to boast an open-concept layout. Thanks to the monochromatic and industrial materials that compose the interior, the colorful Issey Miyake offerings stand out exceptionally well. Photo Credits: [Masaya Yoshimura](http://www.masayayoshimura.com/) ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 97% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Preserving Historic Structures:** The Issey Miyake boutique in Kyoto showcases the trend of integrating contemporary fashion into historic buildings, preserving their value. - **Open-concept Store Layout:** Naoto Fukasawa's design for the Issey Miyake boutique highlights the trend of creating open-concept retail spaces for a tranquil and elegant atmosphere. - **Monochromatic and Industrial Interiors:** The use of monochromatic and industrial materials in the Issey Miyake boutique demonstrates the trend of incorporating contrasting design elements to make products stand out. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can consider integrating their stores into historic buildings to create unique shopping experiences. - **Interior Design:** The trend of open-concept store layouts and monochromatic interiors presents opportunities for innovative interior design solutions. - **Architecture:** Preserving and revitalizing historic structures for commercial use offers potential projects for architects specializing in adaptive reuse. ## Related on Trend Hunter - [Luxurious Retail Boutiques](https://www.trendhunter.com/trends/luxurious-retail-boutique.md) - [Townhouse Transformed Retail Spaces](https://www.trendhunter.com/trends/le-labo-kyoto.md) - [Skewer-Inspired Structural Exhibitions](https://www.trendhunter.com/trends/fold-and-crease-extended.md) - [Japan-Expansive Physical Fashion Stores](https://www.trendhunter.com/trends/studio-nicholson-4.md) - [Ultra-Modern Fashion Boutiques](https://www.trendhunter.com/trends/ibiza-boutique.md) - [Mumbai Futuristic Fashion Boutiques](https://www.trendhunter.com/trends/nezo.md) - [Home-Like Retail Store Designs](https://www.trendhunter.com/trends/conran-shop.md) - [Soft Modernist-Inspired Retail Interiors](https://www.trendhunter.com/trends/miami-design-district.md) - [Philosophical Kyoto Retail Stores](https://www.trendhunter.com/trends/le-labo-store.md)