# Haute Water Bottles Issey Miyake and Evian Collaborate for a Fashionable Bottle By Kamal Musharbash | Published 2010-09-24 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/issey-miyake-and-evian References: [bornrich.org](http://www.bornrich.org/entry/evian-unveils-issey-miyake-designer-water-bottle/) Evian's recent collaboration with Issey Miyake has generated a simplistic yet fashionable water bottle. The simplistic and cute design is crafted on a [clear, long-necked bottle](https://www.trendhunter.com/trends/sculptural-glass-bottles) with a pink and green flower decor. The presentation portrays a soft side to the fashion brand, proving that Issey Miyake and Evian definitely make a great team. Take a look through the gallery to see these intricate designs. **Implications** - Companies that sell necessities are looking to have unique packaging to help draw in consumers. The company needs to create a product that will stand out against its competitors. By having a [collaboration with a fashion designer](https://www.trendhunter.com/trends/wicked-x-owala), the bottle stands out furthermore, making it a [unique packaging design](https://www.trendhunter.com/trends/bottle-packagings). ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 75% | Activity: 83% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Unique Packaging Designs:** The collaboration between Issey Miyake and Evian showcases the trend of companies seeking unique packaging designs to attract consumers. - **Fashion-focused Collaborations:** The collaboration between Issey Miyake and Evian represents a trend of fashion brands partnering with consumer goods companies to create fashionable products. - **Simplistic and Cute Designs:** The simplistic and cute design of the Issey Miyake and Evian water bottle reflects a trend towards minimalist and aesthetically pleasing packaging. ### Industries Being Reshaped - **Beverage Packaging:** The unique packaging design trend opens up opportunities for companies in the beverage packaging industry to create innovative and eye-catching designs. - **Fashion and Consumer Goods:** The collaboration between Issey Miyake and Evian highlights the potential for fashion brands and consumer goods companies to collaborate and create fashionable products. - **Lifestyle and Wellness:** The simplistic and fashionable water bottle design taps into the growing industry of lifestyle and wellness, where consumers seek aesthetically pleasing and functional products. ## Related on Trend Hunter - [Artist-Designed Water Bottles](https://www.trendhunter.com/trends/evian-and-moncler.md) - [Redesigned Sparkling Water Collaborations](https://www.trendhunter.com/trends/perriers-bottle-design.md) - [Limited-Edition Glass Water Bottles](https://www.trendhunter.com/trends/fountain-of-youth-bottles.md) - [Minimalist Appliance Water Bottles](https://www.trendhunter.com/trends/smeg-and-24bottles.md) - [Design-Forward Champagne Packaging](https://www.trendhunter.com/trends/simon-porte-jacquemus.md) - [Sparkling Water Anniversary Packaging](https://www.trendhunter.com/trends/spellegrino-and-future-brand.md) - [Natural Material Bottle Designs](https://www.trendhunter.com/trends/fuwa-fuwa-collection.md) - [Retro Soda Collab Bottles](https://www.trendhunter.com/trends/sustainable-drinkware.md) - [Monochromatic Sleek Water Bottles](https://www.trendhunter.com/trends/rare-beauty1.md)