# Sky-High Cowlicks The Issa London 2010 London Fashion Week Show By Luisa Amanda Gomes | Published 2010-02-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/issa-london-2010-london-fashion-week References: [coutorture](http://www.coutorture.com/London-Fashion-Week-Issa-London-Fall-2010-7515948) & [ginnyedwardsdevelopment-news.blogspot](http://ginnyedwardsdevelopment-news.blogspot.com/2009/06/liza-for-issa-london-resort-2010.html) The Issa London 2010 London Fashion Week show had their models strutting the [catwalk](https://www.trendhunter.com/trends/couture-for-a-cause) with sky-high cowlicks. These [high hairstyles](https://www.trendhunter.com/trends/main-character-hair) defied gravity above their foreheads, adding a couple of inches to the already tall models' heights. These cowlicks, however, were absolutely stunning as the stylists created lovely [little chignons](https://www.trendhunter.com/trends/styling-expansion-line) that hid behind the tall hair structure. Maybe these little buns also had something to do with how the cowlicks maintained their elevated height. **Implications** - Businesses that can transform a traditionally tacky or tasteless style to one that embodies glamor and high-fashion will likely benefit by capturing the attention of many individuals within that industry. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 72% | Activity: 28% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **High-fashion Hair:** Opportunity to innovate in the beauty industry by creating cutting-edge hairstyles that reflect glamour and creativity. - **Gravity-defying Looks:** Opportunity to develop fashion design techniques that challenge the laws of physics and push the limits of what is possible in fashion. - **Tasteful Transformations:** Opportunity to rebrand or transform traditionally tacky styles into high-fashion looks, potentially attracting a new market of consumers. ### Industries Being Reshaped - **Beauty and Hair:** Businesses that offer hair styling services, haircare products, and related accessories can capitalize on the demand for innovative and striking hairstyles. - **Fashion Design:** Fashion designers and manufacturers can benefit from creating cutting-edge looks that push the boundaries of traditional fashion norms. - **Marketing and Branding:** Marketing agencies and branding experts can assist in transforming previously undesirable or unfashionable trends into stylish and trendy looks to attract new consumer markets. ## Related on Trend Hunter - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Cowboy-Inspired Runways](https://www.trendhunter.com/trends/louis-vuitton-fw-2024.md) - [Cosmically Inspired Haircare](https://www.trendhunter.com/trends/super-nova-hair-care.md) - [Disruptive Hairstyling Campaigns](https://www.trendhunter.com/trends/the-lab-of-life.md) - [Statement-Making Oatmeal Outfits](https://www.trendhunter.com/trends/porridge-dress.md) - [Bag-Shaped Hair Clips](https://www.trendhunter.com/trends/tresemm-x-luar.md) - [Futuristic Fall-Centric Fashion](https://www.trendhunter.com/trends/origins-collection.md) - [Record-Breaking Hair Flip Challenges](https://www.trendhunter.com/trends/k18hairflip-2026.md) - [Immersive Curl-Powered Pop-Ups](https://www.trendhunter.com/trends/curl-powered-pop-up.md)