# Whey Superfood Powders Australia's Isowhey is Packed with Powerful Ingredients By Laura McQuarrie | Published 2015-01-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/isowhey References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/01/isowhey-wholefoods.html) & [isowhey.au](http://www.isowhey.com.au/) Looking to the goodness that nature provides as a source of nutrition, Isowhey Wholefoods' products are powered by superfoods. These [potent protein powders](https://www.trendhunter.com/trends/readytomix-protein-powder) include ingredients like maca, cacao, mesquite, lucuma, chia, turmeric, kale, acai and beetroot. While most of these ingredients have caught on and become household names in North America, there are also some more exotic ingredients like sacha inchi and gubinge. Hailing from Australia, the brand's powders and [superfood snacks](https://www.trendhunter.com/trends/superfood-blends) are free of gluten, dairy, soy, as well as any artificial sweeteners, colors and flavors. The vegan-friendly foods are packaged in earthy Aztec-inspired pouches to reiterate a connection to the earth, as well as communicate the kind of vibrancy that comes with eating the best kinds of whole, [plant-based foods](https://www.trendhunter.com/trends/evive-debuts-protein-powders) that nature has to offer. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 21% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Superfood Powders:** Opportunity to develop innovative superfood powders using a variety of potent ingredients like maca, cacao, and turmeric. - **Gluten-free Snacks:** Disruptive opportunity to leverage the growing demand for gluten-free snacks by creating tasty and nutritious options using natural ingredients. - **Plant-based Foods:** Potential for disruptive innovation in the plant-based foods industry by creating vegan-friendly products that are free from dairy, soy, and artificial additives. ### Who This Affects Most - **Health and Wellness:** Innovative products in the health and wellness industry can incorporate superfood powders and gluten-free snacks to cater to health-conscious consumers. - **Food and Beverage:** Opportunity for disruptive innovation in the food and beverage industry by developing new plant-based, vegan-friendly options using natural and wholesome ingredients. - **Nutritional Supplements:** Disruptive opportunity to create nutritional supplements that combine the power of superfoods with gluten-free and plant-based formulations. ## Related on Trend Hunter - [Concentrated Superfood Powders](https://www.trendhunter.com/trends/superfood-greens-powder.md) - [Nutrient-Dense Protein Powders](https://www.trendhunter.com/trends/peachie-spoon.md) - [Organic Superfood Powders](https://www.trendhunter.com/trends/organic-superfood-powder.md) - [Multi-Dimensional Protein Powders](https://www.trendhunter.com/trends/go-powder-blends.md) - [Decadent Protein Smoothie Powders](https://www.trendhunter.com/trends/protein-smoothie-powders.md) - [Plant-Based Protein Powders](https://www.trendhunter.com/trends/plant-based-protein-powders.md) - [Superfood-Infused Cocoa Powders](https://www.trendhunter.com/trends/super-cocoa-1.md) - [Highly Nutritious Dietary Blends](https://www.trendhunter.com/trends/sarah-wragge.md) - [Palatable Superfood Powders](https://www.trendhunter.com/trends/super-green.md)