# Tropical Iced Teas Tradewinds Jimmy Buffett’s Island Tea Features Natural Flavors & Sweeteners By Laura McQuarrie | Published 2015-04-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/island-tea References: [tradewindstea](http://www.tradewindstea.com/) & [bevindustry](http://www.bevindustry.com/articles/88166-tradewinds-jimmy-buffet-island-teas) Ahead of the summer this year, renowned American musician Jimmy Buffett teamed up with Tradewinds to create a line of premium, natural [Island Tea](https://www.trendhunter.com/trends/island-brands-usa). The line of bottled iced tea truly takes inspiration from the islands and Buffett's laid-back lifestyle, as seen in the [five exotic flavors](https://www.trendhunter.com/trends/lipton-fusions)—Pineapple Coconut White Tea, Tropical Citrus Green Tea, Peach Mango Black Tea, Strawberry Lime Black Tea and Paradise Punch Hibiscus Tea. What really makes this slow-brewed tea line a standout is that it is formulated entirely from [natural flavors](https://www.trendhunter.com/trends/milos-tea-company) and includes about four percent real fruit juice, with only 110 calories per each single-serve bottle. For a hint of sweetness, only nature's best like cane sugar and stevia leaf extract are used in these iced Island Teas. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 30% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Natural Flavored Beverages:** Creating premium, natural iced tea with exotic flavors and low-calorie options offers disruptive innovation opportunities in the beverage industry. - **Island-inspired Products:** Developing island-inspired products that capture the laid-back lifestyle can lead to disruptive innovation in the food and beverage industry. - **Health-conscious Drinks:** Creating low-calorie beverages with natural sweeteners like stevia leaf extract taps into the growing demand for healthier drink options. ### Who This Affects Most - **Beverage Industry:** The beverage industry can capitalize on the trend of creating natural flavored drinks with low-calorie options, using natural sweeteners. - **Food Industry:** The food industry can explore island-inspired products like Jimmy Buffett's tropical iced teas to cater to consumers seeking unique and refreshing flavors. - **Health and Wellness Industry:** The health and wellness industry can tap into the demand for healthier drink options by promoting low-calorie beverages with natural sweeteners. ## Related on Trend Hunter - [Invigorating Tropical Punches](https://www.trendhunter.com/trends/tropical-punch.md) - [Aromatic Iced Tea Flavors](https://www.trendhunter.com/trends/tahiti-delight.md) - [Fruit-Flavored Hard Iced Teas](https://www.trendhunter.com/trends/fruitflavored-hard-iced-teas.md) - [Full-Flavored Hard Iced Teas](https://www.trendhunter.com/trends/fullflavored-hard-iced-tea.md) - [Fruity Alcoholic Teas](https://www.trendhunter.com/trends/iced-tea-seltzers.md) - [Bubble-Free Hard Ice Teas](https://www.trendhunter.com/trends/surfside-iced-tea-vodka.md) - [Caffeine-Free Summer Refreshments](https://www.trendhunter.com/trends/twinings-fruit-coolers.md) - [Cold Brewed Canned Teas](https://www.trendhunter.com/trends/beachball.md) - [Refreshing Summer-Inspired Iced Teas](https://www.trendhunter.com/trends/lipton-fusions.md)