# Fashionable Virtual Islands NET-A-PORTER Created Its Own Island on Animal Crossing: New Horizons By Laura McQuarrie | Published 2020-11-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/island-on-animal-crossing References: [designtaxi](https://designtaxi.com/news/412226/Net-A-Porter-Brings-Fashion-To-Animal-Crossing-With-Its-Own-Stylish-Island/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+designtaxi_news+%28TAXI+Daily+News%29) & [twitter](https://twitter.com/NETAPORTER/status/1323324244583993345?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1323324244583993345%7Ctwgr%5Eshare_3&ref_url=https%3A%2F%2Fdesigntaxi.com%2Fnews%2F412226%2FNet-A-Porter-Brings-Fashion-To-Animal-Crossing-With-Its-Own-Stylish-Island%2F%3Futm_source%3Dfeedburnerutm_medium%3Dfeedutm_campaign%3DFeed3Adesigntaxi_news28TAXIDailyNews29) To engage Gen Z and Millennial players, many brands have created islands on Animal Crossing: New Horizons and now luxury retailer NET-A-PORTER is joining in with one of its own. The in-game island gives players the chance to visit the Able Sisters shop and try on pieces from the A/W 2020 Isabel Marant capsule collection. The virtual island experience from NET-A-PORTER also gives visitors the opportunity to treat themselves to a few moments at a picnic area, a hot spring bath, a gym, a flower garden and a spot for meditating. The digital island was brought to life with the aid of WeSuperseed and visual artist Kara Chung, who is behind the @animalcrossingfashionarchive account on Instagram. Image Credit: NET-A-PORTER ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 58% | Activity: 65% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Branded Experiences:** Creating virtual islands on gaming platforms like Animal Crossing: New Horizons presents an opportunity for brands to engage with younger audiences and provide immersive branded experiences. - **Virtual Fashion Collaboration:** Luxury retailers like NET-A-PORTER collaborating with video games for virtual fashion collections opens up new avenues for brand partnerships and creative expressions in the virtual realm. - **Digital Escapism:** The popularity of virtual islands and digital worlds allows brands to tap into the growing desire for escapism, offering users a retreat from reality and a unique brand experience. ### Sectors Adopting This - **Luxury Retail:** Luxury retailers can explore opportunities to collaborate with gaming platforms to create immersive virtual experiences, showcasing their brand offerings to a wider audience. - **Gaming:** The integration of fashion brands into popular video games like Animal Crossing: New Horizons opens up new revenue streams and enhances the gaming experience for players. - **Digital Marketing:** Digital marketers can leverage virtual islands and branded experiences to engage younger audiences and drive brand awareness in a creative and interactive way. ## Related on Trend Hunter - [Virtual Poolside Shops](https://www.trendhunter.com/trends/lacoste-virtual-shop.md) - [Virtual Fragrance Adventures](https://www.trendhunter.com/trends/light-blue-island-on-roblox.md) - [Shoppable Virtual Beach Houses](https://www.trendhunter.com/trends/jcrew-virtual-beach-house.md) - [Metaverse-Launched Luxury Fashion Collections](https://www.trendhunter.com/trends/coach-spring-2024.md) - [Luxury Fragrance Game Experiences](https://www.trendhunter.com/trends/dolce-gabbana3.md) - [Gamified Metaverse Stores](https://www.trendhunter.com/trends/metaverse-stores.md) - [Virtual Bag Metaverses](https://www.trendhunter.com/trends/charles-keith-1.md) - [Interactive Luxury Brand Universes](https://www.trendhunter.com/trends/Gucci-Town.md) - [Metaverse Beauty Shops](https://www.trendhunter.com/trends/virtual-holiday-store.md)