# Vitamin-Enriched Lip Shades Caryl Baker Visage Launched the Island Heat Collection for Summer 2018 By Riley von Niessen | Published 2018-06-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/island-heat References: [carylbakervisage](https://carylbakervisage.com/) Face spa and beauty brand Caryl Baker Visage is gearing up for the summer with a range of new releases, including the [colorful lipsticks](https://www.trendhunter.com/trends/herms-silky-lipstick-shine) that make up its Summer Heat Collection, as well as a pair of versatile highlighters that help consumers get that perfect glow. Six different shades make up the Summer Heat Collection, which are dubbed 100%, Bellini, Lotus, Major, Pinky Swear, and Sunrise. These shades range from a hot pink, a beige-toned nude, and lilac, to coral-tinged reds that come in variations that are suitable for all skin tones. All of the shades boast vitamin-enriched formulas that combine avocado oil and shea butter, allowing them to hydrate the lips while providing plenty of pigment. The brand has a total of 33 locations across Canada, most of which are consolidated within Ontario, however consumers can also get ahold of its [skincare and beauty products](https://www.trendhunter.com/trends/nourishing-hues-collection) online. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 34% | Activity: 29% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Vitamin-enriched Cosmetics:** There is an opportunity for beauty brands to develop cosmetics infused with vitamins and other skincare ingredients to provide multiple benefits to consumers. - **Summer-themed Collections:** Beauty brands can create limited edition collections to fit seasonal themes for eye-catching and appealing products for consumers. - **Versatile Highlighters:** There is potential for brands to create makeup products that have multiple uses, such as the highlighters featured in this collection. ### Industries Being Reshaped - **Beauty & Skincare:** Beauty brands can take note of Caryl Baker Visage's Vitamin-enriched lip shades and develop their own similar products with added skincare benefits. - **Online Retail:** As Caryl Baker Visage has an online store, other beauty brands can follow suit and optimize the use of online platforms to increase their reach and sales. - **Retail Franchises:** Investors can look into opening a retail franchise that offers unique and appealing seasonal collections, such as the Island Heat Collection. ## Related on Trend Hunter - [Luxurious Lip Color Collections](https://www.trendhunter.com/trends/lip-color-collection.md) - [Fruit-Forward Lip Oils](https://www.trendhunter.com/trends/annabelle.md) - [Luxury Moisture-Promoting Balms](https://www.trendhunter.com/trends/ysl.md) - [Limited-Edition Sugar Lip Treatments](https://www.trendhunter.com/trends/sugar-lip-treatment.md) - [Tropical Lip Balms](https://www.trendhunter.com/trends/pink-guava-lip-butter-balm.md) - [Dazzling Lipstick Collections](https://www.trendhunter.com/trends/in-the-spotlight-collection.md) - [Riviera-Inspired Lip Shades](https://www.trendhunter.com/trends/summer-capsule-collection.md) - [Plant-Based Lip Treatments](https://www.trendhunter.com/trends/phytoglow-collection.md) - [Skin-Caring Lip Oils](https://www.trendhunter.com/trends/dream-lip-oils.md)