# Beauty-Supporting Smoothies Winnie Harlow Unveils 'Island Glow' Smoothie at Erewhon By Grace Mahas | Published 2024-03-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/island-glow References: [shop.erewhonmarket](https://shop.erewhonmarket.com/) & [shop.erewhonmarket](https://shop.erewhonmarket.com/product/8178151000/winnie-harlows-island-glow-smoothie)  Supermodel Winnie Harlow teams up with Erewhon to launch the "Island Glow" smoothie, a tropical treat promoting inner and outer beauty. Inspired by Harlow's Jamaican heritage, the smoothie features a vibrant blend of mango, pineapple, and dragon fruit, alongside functional ingredients like collagen peptides. Vital Proteins' Vanilla Collagen Peptides provide a boost of collagen, supporting healthy skin, hair, bones, and joints – aligning with Harlow's skincare line, Cay Skin's, focus on inner wellness for outer radiance. This marks the second Erewhon smoothie to incorporate Vital Proteins, following the popular [Hailey Bieber Strawberry Glaze Skin Smoothie](https://www.trendhunter.com/trends/strawberry-kiss-smoothie). Available for $22 at all [Erewhon Tonic Bar](https://www.trendhunter.com/trends/cooka-colada) locations, a portion of proceeds benefits two charities: A Place Called Home, empowering South LA youth, and Woman's Centre of Jamaica Foundation, aiding young mothers. The smoothie packs a powerful punch of ingredients: Vita Coco Coconut Milk, Barcode Hydration Lemon Lime, Sea Moss, mango, pineapple, Manuka honey, Camu Camu, Pitaya Foods Organic Dragon Fruit, coconut cream, and [KOS](https://www.trendhunter.com/trends/kos-3) Organic Luminous Blue Spirulina Powder. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 79% | Activity: 89% | Freshness: 22% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Functional Beauty Beverages:** The incorporation of collagen peptides and other functional ingredients in the 'Island Glow' smoothie highlights the rising trend of beauty-supporting beverages. - **Celebrity-driven Wellness Collaborations:** Collaborations between celebrities like Winnie Harlow and wellness brands such as Erewhon showcase the power of star-backed products in capturing consumer interest. - **Charity-linked Consumer Goods:** Products that allocate part of their proceeds to charitable causes, such as the 'Island Glow' smoothie, demonstrate an effective integration of social responsibility into consumer goods. ### Sectors Adopting This - **Health and Wellness:** The health and wellness industry is increasingly integrating beauty and nutrition, as evidenced by smoothies that promote both inner health and outer beauty. - **Celebrity-endorsed Products:** The appeal of celebrity-endorsed products continues to grow, driving significant influence in shaping consumer preferences and market trends. - **Functional Foods and Beverages:** There is a growing market in the functional foods and beverages industry, focusing on products that provide added health benefits beyond basic nutrition. ## Related on Trend Hunter - [Tropical Skin-Nourishing Smoothies](https://www.trendhunter.com/trends/cooka-colada.md) - [TV Personality-Themed Smoothies](https://www.trendhunter.com/trends/kluminator-smoothie.md) - [20-Ingredient Beauty Smoothies](https://www.trendhunter.com/trends/wildberry-glow-smoothie.md) - [Nutritious Socially Supportive Smoothies](https://www.trendhunter.com/trends/deeper-wellness-smoothie.md) - [Supportive Collagen Smoothies](https://www.trendhunter.com/trends/collagen-smoothies.md) - [Organic Haircare Smoothies](https://www.trendhunter.com/trends/roz-garden-smoothie.md) - [Hair Health Smoothies](https://www.trendhunter.com/trends/hair-health-hero-smoothie.md) - [Singer-Approved Smoothie Launches](https://www.trendhunter.com/trends/sincerely-smoothie.md) - [Singer-Starring Smoothie Launches](https://www.trendhunter.com/trends/sincerely-smoothie-1.md)