# Lavender-Infused Lattes Bad Ass Coffee of Hawaii Has a New Island Bloom Latte for Spring By Katherine Pendrill | Published 2022-03-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/island-bloom-latte References: [qsrmagazine](https://www.qsrmagazine.com/news/bad-ass-coffee-hawaii-launches-island-bloom-latte-spring)  [Bad Ass Coffee of Hawaii](https://www.trendhunter.com/trends/raspberry-reef-latte) is celebrating spring in a big way with the debut of its new Island Bloom Latte. Bad Ass Coffee of Hawaii is best known for its premium sourcing and roasting of quality 100% Hawaiian coffees and international blends. The latest addition to the brand's coffee lineup is the Island Bloom Latte, which combines [lavender and coconut flavors](https://www.trendhunter.com/trends/the-starbucks-spring-menu) for a rich, tropical taste. Beginning March 15, the coffee can be ordered hot, iced, or frozen, while supplies last. As Chris Ruszkowski, Vice President of Marketing at Bad Ass Coffee of Hawaii, explains, "We’re always looking for ways to pay homage to our Hawaiian roots while meeting the needs of consumers’ ever-changing flavor preferences – and this [LTO](https://www.trendhunter.com/trends/pumpkin-spice-thickcut-bacon) does just that, capturing the experience of spring with every sip.” Image Credit: Bad Ass Coffee of Hawaii ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 6% | Activity: 17% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Lavender-infused Beverages:** There's an opportunity for coffee shops and beverage companies to experiment with lavender-infused beverages to cater to consumers' changing flavor preferences. - **Seasonal Limited-time Offers:** Offering seasonal limited-time drinks can be an effective way for coffee shops and beverage companies to attract new customers and keep existing ones engaged. - **Tropical Flavor Combinations:** Combining tropical flavors, such as coconut and lavender, can create a unique taste experience for consumers and offer a disruptive innovation opportunity for coffee shops and beverage companies. ### Who This Affects Most - **Coffee Shops:** Coffee shops can offer lavender-infused beverages as a seasonal LTO to attract customers and offer a unique taste experience. - **Beverage Companies:** Beverage companies can develop lavender-infused beverages to cater to consumers' changing flavor preferences and offer tropical flavor combinations. - **Food and Hospitality:** Food and hospitality businesses can incorporate lavender and coconut flavors into their spring menus and offerings to provide a unique taste experience for consumers. ## Related on Trend Hunter - [Spring-Ready Raspberry Lattes](https://www.trendhunter.com/trends/raspberry-reef-latte.md) - [Holiday-Themed Ube Lattes](https://www.trendhunter.com/trends/winter-wanderlust-menu.md) - [Toasted Macadamia Nut Lattes](https://www.trendhunter.com/trends/bonfire-lava-latte.md) - [Caramel Apple-Flavored Lattes](https://www.trendhunter.com/trends/sea-salt-caramel-apple-latte.md) - [Ice Cream Dessert Coffees](https://www.trendhunter.com/trends/bad-ass-coffee-of-hawaii.md) - [Holiday Cafe Menus](https://www.trendhunter.com/trends/winter-wanderlust.md) - [Lavender-Flavored Coffee Menus](https://www.trendhunter.com/trends/biggby-coffee-spring-menu.md) - [Refined Fall Cafe Drinks](https://www.trendhunter.com/trends/maple-spice-everything-nice-badass.md) - [Plant-Based Lavender Lattes](https://www.trendhunter.com/trends/lavender-vanilla-almond-latte.md)